Carloalberto Fiore

Experience

• 

  Chapman Cultural Center Spartanburg, SC

  Jul 2012 - Oct 2012

  Intern

  Website content updating, Social Media, Grant search.

• 

  Prenatal

  Apr 2013 - Oct 2013

  Marketing Intern

  Analysis and monitoring main CRM KPI. Direct Marketing: comunication via sms/EDM. Targeting and implementation of online direct marketing activities. Redemption analysis on fidelity cardOwnership of the comunication via mobile APP. Data quality on fidelity card.

• 

  Loro Piana

  Dec 2013 - May 2014

  Marketing Intern CRM

  Data quality (SAP); insertion in Black List; Coaching and training to stores; Developing rules for Data Quality Asia; BI Reporting.Creation of ad hoc training material for store's staff

• 

  Loro Piana (LVMH Group)

  May 2014 - Sept 2022

  WW Client Relations Specialist and retail marketing

  Management of Loro Piana direct marketing and punctual redemption analysis. Development of engagement plans through email marketing automations. Targeting and implementation of online and offline direct mailing activities. Creation of campaigns thgrough Salesforce.Managing clientelling activities and delighting activities for customers.Coaching in store on CRM tools and culture to improve CRM data capture rate. Invoices management in SAP.Definition and monitoring of main CRM KPI. Tools for analysis: SAS enterprise guide, Business object.Development of the CRM customer card unique for all markets and compliant with GDPR.Evaluation of campaigns and events performance. Support CRM locals in defining the right target for each event type.Creation of power point presentation at corporate level to support business: CRM analysis and insights at WW level to support business-driven strategies (demographic and behavioural analysis, ad hoc analysis for the Top Management, ad hoc analysis to support the Merchandising and Buying team and other departments), Data quality (SAP). Creation of ad hoc training material for store's staff; Development and implementation of new rules for data Quality Asia Pacific, Europe Show less

• 

  Audemars Piguet

  Sept 2022 - now

  Development of a tailor made client strategy. Management of client moments (e.g birthday, anniversary) with dedicated gifting strategy.Events management: target selection and direct contact with customers for the arrangements.KPI monitoring and in depth analysis for top management.Responsible for deployment of CRM tools in the affiliate (e.g Salesforce and Digital CRM Card).Newsletter send out and target selection.

  • Lead Coordinator Customer Relations

    Apr 2024 - now

  • CRM Coordinator

    Sept 2022 - Mar 2024