Experience

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  Crazypc

  Mar 2000 - Jun 2007

  Founder

  During the early wave of e-commerce, I co-founded a tech startup, overseeing all aspects of the business including operations, marketing, and product development.• Online Platform Development: Developed and optimized an online platform, significantly increasing conversion rates and automating order and inventory management.• Company Growth: Guided the company through substantial year-over-year growth, diversifying from consumer computer hardware to the B2B market and consumer electronics.• Innovation and Market Expansion: Initiated and encouraged continuous innovation, facilitating entry into new markets and increased revenue streams. Show less

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  Tjip bv

  Jun 2007 - Oct 2011

  Sales engineer

  At TJIP, a medium-sized software development company specializing in Microsoft technologies, I worked on a diverse range of projects within the banking, insurance, and healthcare sectors. My role as a Sales Engineer allowed me to bridge the gap between sales and software development teams, transforming business opportunities into tangible software solutions.• Mock-ups and POC Development: Created mock-ups and built proof-of-concept (POC) solutions to demonstrate how our software could cater to unique client needs.• Technical Support and Delivery: Provided technical insights to developers, ensuring the delivery of high-quality software solutions on time and within budget.• Cross-functional Collaboration: Bridged sales and development teams, translating business opportunities into viable software products. Show less

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  Dutch applications b.v.

  Oct 2011 - Nov 2016

  I guided the development and performance of our SaaS products, contributing to the strategic vision and market success of the company. My scope of work ranged from setting product roadmaps to aligning them with customer needs and business goals.• Product Roadmapping: Defined product roadmaps and feature requirements, managing development from ideation to launch using data-driven decisions.• Customer Acquisition: Collaborated with sales and marketing to boost acquisition and retention, leading an international team of developers, designers, and testers.• Agile Work Culture: Promoted an Agile work culture with a focus on communication, feedback, and strategic thinking. Show less I utilized Objective-C and Swift to develop user-friendly, high-quality iOS apps for iPhone and iPad, working closely with cross-functional teams to transition apps from concept to production.• App Development: Designed, implemented, and debugged app features, ensuring high-quality performance and user experience.• Experience Leveraging: Leveraged experience from developing a top 3 best-selling iOS app in the Netherlands to enhance the development process and create standout apps.• Cross-functional Collaboration: Collaborated closely with cross-functional teams, ensuring seamless transition from concepts and prototypes to production-ready apps. Show less

  • Product Manager

    May 2012 - Nov 2016

  • iOS Developer

    Oct 2011 - Jul 2013
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  Essent

  Nov 2016 - Oct 2019

  Innovation manager | product owner digital platforms

  I was involved in shaping new business models, creating concepts, and Minimum Viable Products (MVPs). These were tested, scaled, and integrated into our business. Working closely with diverse teams such as marketing, data, and customer operations, I focused on leveraging data and emerging technologies to develop digital platforms for Essent, Energiedirect.nl, and the innogy group.• Product Ownership: Led the development and launch of the Essent Thuis IoT platform and mobile app strategy, promoted in a national marketing campaign.• Team Leadership: Led international teams to deliver high-quality mobile apps, web interfaces, and backend solutions.• Technological Innovation: Drove innovation with IoT, AI, and Machine Learning, enhancing customer interactions with digital assistants and voice/chatbots. We were one of the launching partners for Google Assistant in the Netherlands and part of Google's Assistant launching marketing campaign.• Loyalty App Development: Assisted in developing Tankey, a loyalty app that reduced churn by 60% for Energiedirect.nl, reaching over 125,000 active users. The Tankey app won the Moonshot award for best new initiative and later spun out to become a separate company. Show less

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  Qring bv

  Oct 2019 - Mar 2021

  Product manager (freelance)

  I led the company’s pivot from a last-mile delivery solution to an innovative lost and found service in response to COVID-19 market shifts. The service offered an easy, anonymous way for finders to contact owners of lost items.• Team Leadership: Led an offshore team to develop native iOS and Android apps and coordinate backend development, including VOIP services.• User Base Growth: Implemented strategies to retain and grow the user base through social media campaigns and email automations.• Content Creation: Created engaging content, including videos for social media promotion and in-app and website instructional materials.• Strategic Collaboration: Collaborated with the founder on strategic decisions, securing partnerships with various firms, including a major electronics retailer with operations across global airports.Through these efforts, QRing successfully pivoted its business model and established significant partnerships, enhancing its market presence and service offerings. Show less

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  Tankey bv

  Oct 2019 - Mar 2021

  Product manager (freelance)

  My role focused on developing and enhancing the Tankey loyalty app, which offered immediate fuel discounts, reducing churn by up to 60% for associated brands and fuel stations, and boosting revenues.• Affiliate Marketing Integration: Integrated channels for users to earn fuel discounts with brands like Thuisbezorgd, T-Mobile, and Hema.• Strategic Planning: Planned new features and revenue streams, including car wash services, parking, and PSD2 mobile payments.• Customer Retention: Boosted retention and expanded the user base by optimizing App Store ranking and enhancing user engagement.• Team Leadership: Led internal and external teams to ensure effective communication and timely delivery of new features.• White-label Solutions: Developed white-label versions for fuel stations.By the end of my role, Tankey had over 125,000 active users, partnerships with 500+ fuel stations, and multiple A-level brands. Show less

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  Inventum technologies b.v.

  Oct 2020 - Dec 2020

  Project manager (freelance)

  I facilitated the development of a mobile app for controlling the EVA Smart Thermostat. I worked closely with the business and manufacturer to gather requirements, design concepts, and mockups. Additionally, I assembled a team of developers to build native iOS and Android apps, along with a backend incorporating an identity provider.• Requirement Gathering: Collaborated with the business team and manufacturer to gather requirements and create design concepts and mockups.• Team Leadership: Assembled and led a team to build native iOS and Android apps and the backend within three months.• App Launch: Launched a user-friendly app for the EVA Smart Thermostat, enabling seamless management of settings, schedules, and connections.• Security Integration: Integrated an identity provider for secure user access.• Project Handover: Successfully handed over the project to the Inventum team for ongoing development and integrations.By the end of this project, the EVA Smart Thermostat app was well-received, providing users with a robust and intuitive tool for managing their smart thermostat devices. Show less

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  Rabobank

  Dec 2020 - Feb 2021

  Project manager (freelance)

  I led the development of a proof-of-concept (POC) app for delivering real-time energy insights, aimed at assessing its benefits for customers. Working with a small team of developers, we built native iOS and Android apps to provide real-time energy usage data, including solar production, from the P1 port of a smart meter.• Project Collaboration: Worked with the business team and smart meter manufacturer to translate requirements into actionable development plans.• Team Leadership: Assembled and led a development team, completing the app within a three-month timeframe.• Security Integration: Integrated an identity provider for secure user access.• POC Execution: Completed the POC, used by 50 Rabobank employees, generating data that informed future energy management initiatives.The success of this POC led to Rabobank incorporating an energy insights module into their banking app. Show less

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  Shell

  Mar 2021 - now

  Product manager

  As a Product Manager for Shell Energy, I am part of the core team building the software infrastructure for our brand-new consumer energy retail company in the Netherlands. Our mission is to deliver CO2 compensated gas and Dutch-produced green electricity to Dutch households. The project was honored with the Shell SVP CIO Award for generating significant value to Shell.• Strategic Product Development: Lead a cross-functional international team in tailoring Salesforce Service Cloud, Energy & Utilities Cloud, and CPQ-based software solutions, ensuring they align with operational and pricing team needs.• Project Management & MVP Development: Orchestrated the development of the minimum viable product (MVP) over a 9-month period, conducting extensive internal testing, followed by a successful public launch a year after the project's inception.• Stakeholder Engagement: Cultivate robust relationships with a broad range of stakeholders and users, guaranteeing that product development is in sync with both business goals and user expectations.• Training & Development: Instrumental in integrating Service Cloud Voice with Amazon Connect for our call center operations, including training customer service agents to enhance service delivery.• Performance Metrics & Reporting: Actively monitor and manage various performance metrics to track project progress, providing regular and transparent updates to stakeholders on our trajectory and milestones. Show less