Gabriella Hansen

Experience

• 

  W Hotels

  Jul 2016 - Dec 2016

  Customer Satisfaction Assistant

  -Managed VIP guest satisfaction-Created newsletter for guests-Helped run PR Events -Conducted research on social media influencers

• 

  MINDJUMPERS

  Feb 2017 - Jul 2017

  Junior Brand Manager

  MindJumpers is a Marketing & Advertising agency that specialises in social media campaigns for large brands like Carlsberg, Arla and L'Oreal Nordic. During my position there these were my tasks: -Created social media content-Managed Carlsberg´s email account-Monitored multiple social media pages -Conducted in-depth market research for multiple brands like L´Oreal and Flying Tiger.

• 

  Foleon

  Nov 2018 - Jan 2020

  Marketing and Communications Specialist

  Foleon is a SAAS company who has a online creative platform and clients like global brands PWC, EY, Volvo and Nestle. During my position there i managed to tripple their LinkedIn followers along with completing these tasks: -Created content for social and managing their 4 official pages. -Planned and executed the re-branding of the brand on social-Organised in house events for clients & prospects-Helped and managed the website improvements for their client examples page

• 

  Emma – The Sleep Company

  Apr 2020 - Mar 2025

  -Managed the global launch of 7 new products to over 10 markets with customized product toolkits.-Led & Managed the in-house 3D team to establish a new product render style, that was launched within 7 months in 20 markets.-Assigned and oversaw 3D & Design tasks to a team of 4 creatives-Conducted internal retrospective sessions with country markets to find new ways to enhance the campaign process. -Managed and launched 10 annual global campaigns to 22 markets.-Orchestrated the highest-performing Black Friday to date with in-house 3D TVC production that was created in the timeframe of 2 months.-Lead the Universal studio x Emma Partnership with activations for the minions movie launch-Consulted and strategized with markets on ways to boost their brand image and awareness -Managed the design, product, and campaign launches on the DK & SE D2C online store.-Drove substantial growth in the Scandic market from 2020 to 2022.-Directed a brand ambassador photoshoot and managed Swedish PR agency operations.-Launched and created CRM campaigns to connect to the campaign calendar-Conducted & Analyzed Website AB tests on product messaging strategies to tailor it to the market.

  • Senior GTM Product Marketing Manager

    May 2023 - Mar 2025

  • Global Brand Campaign Manager

    Apr 2022 - Apr 2023

  • Marketing Manager Scandinavia

    Apr 2020 - Mar 2022
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  CYBEX

  Mar 2025 - now

  Project Manager Go-To-Market