Experience

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  Marco de comunicacion

  Sept 2009 - Dec 2012

  Formerly as Account Executive I worked in the Press office (press releases, clippings, media relations, press trips, press conferences, co-brandings and client relations) for some different sectors.Later, as The tourism division's Account Manager I managed a 5 people team, coordinating the different areas of the PR plans for the following brands:- Tourism (Ushuaia Ibiza Beach Hotel, Turismo de Portugal, Hoteles.com (Expedía), Ayre Hoteles, Palladium Hotel Group, Blink Booking, Norwegian Cruise Line…) - Food&Beverage (HA Barceló wineries: Peñascal,Cosme Palacio, Vina Mayor, Milflores….), Nomacorc- Retail (Dreivip.com, Showroomprive.com)- Beauty (Tresemme - Unilever)- Entertainment: (Disney Chanel DVD) Show less

  • Account Manager Tourism Division

    Jul 2012 - Dec 2012

  • Account Executive

    Sept 2009 - Aug 2012
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  Influencia 360º

  Sept 2009 - Jan 2010

  Junior account executive

  Community management, Account department assistance and SEO skills.

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  Room mate hotels

  Dec 2012 - Jun 2016

  Jefe de prensa

  Some of my skills as Press Manager and part of the communication, PR and branding department are: - Managing media relations in 7 countries where we have presence: United States, Mexico, Netherlands, Italy, Turkey and Spain. - Coordinating the different local PR agencies in those destinations mentioned above and also UK, France, Germany and Sweden - Managing 2 brands: Room Mate Hotels and Kike Sarasola, as one of the most renowned entrepreneurs in Spain, Europe and United States. - Managing contents and speeches for Kike Sarasola's business conferences worldwide (keynotes, round tables…) - Coordination of new business proposals, achieving a good relationship with matching brands from all different sectors such as beauty, fashion, retail, automotive, airlines…etc. - Events coordination. Some examples are summer parties in La Terraza de Oscar or Room Mate Aitana opening party in Amsterdam with more than 600 people attending (celebrities, influencers, media and Dutch & Spanish personalities) - Internal comms with more than 400 employees in Room Mate Hotels globally.Goals:- Increasing brand awareness of Room Mate Hotels globally - Launching the new mobile app SLEEP OVER - Launching the new corporate magazine Mate Magazine - Creating a new brand: BeMate.com - Addition of new PR tools to the comms and PR team work resulting on a more efficient way of working Show less

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  Visitbritain

  Jun 2016 - now

  As the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain plays a unique role in building Britain's tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy.As PR & Content Manager in the Spanish market some of my roles are:- VisitBritain Spokesperson in Spain for media opportunities and events.- Managing media relations with both traditional media and influencers looking to increase destination awareness and engagement with main business stakeholders- Creating branded content campaigns and editorial partnerships together with some of the biggest comms groups in Spain - Creating, adapting and distributing content for own and earned channels- OTA's and intermediaries relationship to collaborate and create win-win campaigns- Reporting to UK government about market insights, climate, stats and any other useful info available in order to build the strategy around the GREAT Britain's brand worldwide.During the last year I have also acted as Content Lead in Europe, representing the European market teams towards the London marketing Team and vice versa covering the following tasks:- Coordinating content plan implementation in the different European markets where VisitBritain has presence: France, Germany, Italy, Netherlands, Nordics, Russia and Spain.- Looking for solutions to cover the different Europe content needs - Leading sustainability campaing on content creation for own channels and also editorial partnership with Conde Nast International Show less

  • Communications Manager

    Oct 2023 - now

  • PR & Content Manager

    Jun 2016 - Mar 2024