Experience

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  Metron, bulgaria

  Jul 2000 - Aug 2002

  Quality manager

  Company preparation for certification according to quality standard DIN EN ISO 9002Involvement in production planning, monitoring materials flow and stock levelsPreparation of monthly reports - actual sales, pending production orders and inventory statusCommunication with international suppliers, vendors comparison versus approved criteria, placing orders for materials and components based on stock availability, tracking orders and delivery verification

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  Syscoset

  Aug 2002 - Dec 2002

  Quality assurance manager

  Company preparation for certification according to quality standard DIN EN ISO 9001: 2000Ensuring effective work of quality control department in accordance with company proceduresMonitoring nonconformity levels, scrap and repair rates and preparation of respective statistic reports

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  Royal sport ltd.

  Dec 2002 - Dec 2006

  Sales manager

  In charge of sales department activitiesDevelopment of sales network and distribution channelsEngaged in order process, negotiations with distributors and key accountsControl on sales activities of 12 mono-brand shops managed by the company

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  Intersport group

  Jan 2007 - Apr 2011

  Operations manager

  In charge of company stores operating in BulgariaSales budgeting and target setting per store/category/brand, control on stores KPIsSales teams lead, new personnel recruitment, induction training, regular control on product expertise, sales execution and individual performanceOrder placement for Bulgaria market as part of Balkan region centralized order processPricing of private label products, sales/stock analysis per category/activityInitial product split per activity/brand/model, control on stores layout and visual merchandising Show less

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  Adidas

  Dec 2011 - May 2020

  Implement a long term Commercial Excellence strategy for the sales channelEnsure representation of the adidas brands and maximizing profitabilityDevelop assigned Key Accounts to tap full potentialAlign BG & RO Go-To-Market strategy in close cooperation with SEE MarketingNegotiate and implement trade terms according to respective Global policiesEnsure all involved functions are delivering their contribution to the key sales tools according to aligned timelinesSet objectives and tactics for customers based on their potential and strategic fit Show less Plan and manage all wholesale activities in the country, in line with corporate policies and proceduresPrepare annual strategic account plan, determining priorities and setting criteria for evaluationDirect distributors during seasonal pre-order meetings, provide guidance for optimum range buildingNegotiate trade investment with dealers based on performance reports and actual seasonal salesEnsure development and implementation of strategic sales plans including merchandising standards, sales execution, marketing and PR concepts, aligned with objectives defined for the national marketEvaluate action plan implementation by direct reports versus defined criteriaDevelop sales channels and distribution process in the wholesale departmentMonitor competitors’ activities and market changes, follow sales statistics and prepare suggestions for strategy and objective revisionsPrepare competition analysis /range & pricing/, overview of mono-brand stores and international KACoordinate and control regular store checks of dealers, support sales personnelEnsure all local and globally required company reports are prepared and delivered timely Show less Manage and improve dealers portfolio in line with approved corporate sales strategiesSell-in budget preparation and sales target setting per storeActively engaged in seasonal preorder processControl sell-out - delivery volumes and due paymentsPrepare and present regular reports, sales data analysis and rolling forecastsFollow-up dealers sales process through field visits, evaluation of stores operation, control on KPIsProvide data and know-how on customer service and sales execution, visual merchandisingMonitor in-store implementation of seasonal promos and activationsEnsure all aspects of sales process comply with corporate policies and proceduresDevelop and implement suggestions for maximization of sales point potentialNew stores prospecting, evaluation of locations and negotiating conditions for partnership Show less

  • Manager Sales FA Bulgaria & Romania

    Jan 2019 - May 2020

  • Sales Manager

    Apr 2014 - Jan 2019

  • Field Sales Specialist

    Dec 2011 - Mar 2014
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  Kik textilien und non-food gmbh

  Jun 2021 - May 2023

  Regional manager

  Responsible for sales activities in designated areaRegular store checks and evaluation of performance based on approved standards and KPISupport expansion on Bulgarian market, responsibility for new store openings – coordination of opening schedule, layout execution, stocking and merchandising according to corporate guidelinesRecruitment of new personnel, team training - product and VM, internal procedures and store operationsDevelop and implement suggestions for improving sales results and maximization of stores potential Show less

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  Bg-eurotrade

  Jun 2023 - now

  General manager sales operations