Experience

• 

  Divine word college of legazpi

  Jun 2003 - Mar 2005

  Music teacher

  - provide instrumental, vocal and music training to the elementary level- prepare pupils for performances, auditions and festivals- Organized the school choir, marching band , children’s rock band and Rondalla (string ensemble)

• 

  Far eastern private school

  Aug 2005 - Sept 2006

  Music teacher

  - Provide aural training through the performance of music, talks, discussion, use of audiovisual equipment, practical music and assignments to both primary and secondary levels- Composed the school song- Organized the school choir and marching band

• 

  Gulf news

  Oct 2006 - Apr 2024

  - co-lead and manage the planning, creation, business development, change initiatives, market research and strategy of the entire Gulf News digital portfolio including but not limited to: websites primarily gulfnews.com; mobile app, newsletters, media kits and online store.- collaborate with cross-functional teams including developers, designers, salespersons and content creators to conceptualize, plan, and implement new features and improvements- facilitated collaboration between stakeholders within and across the organization to keep them informed of product development and enhancements- Oversee and manage relationship with external business partners and vendors by performing contract negotiations, risk assessments, pricing evaluation to acquire the best publishing, advertising and marketing technologies required by business teams.Key successes:1. Successful implementation of a full application suite of customer experience platform for identity management, segmentation, content analytics and recommendation engine used by sales and editorial teams.2. Launch of the digital subscription of gulfnews.com3. Redesign and relaunch of Gulf News Online Store (store.gulfnews.com)4. Creation and launch of website for commercial printing division (printing.gulfnews.com)5. Relaunch of newsletters for Gulfnews.com and Reach content marketing team6. Creation of a centralized control of email marketing database with over 1.5 million records to streamline campaign executions7. Lead the successful migration to a new email service provider ensuring a smooth transition of all email services in the company8. Co-lead in creating a framework for data governance to ensure the formal management of data assets in the organization Show less - conducted user research and gather feedback to identify areas for UX optimization and provided input on interface design, user flows, and interactions for the redesign of gulfnews.com and classifieds portal- responsible for planning, developing, implementing and maintaining the overall company's email marketing strategy- owned and lead the acquisition & scale of first party data to develop audience strategies and identify data collection opportunities using DMP- authored business cases to present market research, trends, comparisons and alternatives for procuring toolsets such as ad server, video players, SEO, Analytics and data management platforms to enable content publishing, increase readers engagement and ad revenueHighlights:1. Redesign and relaunch of gulfnews.com (2018)2. Activation of programmatic selling via Google Ad Exchange for the digital sales team3. Successful implementation of Data Management Platform (DMP) by tagging various websites and other digital properties; managing the collection, organization and activation of data using advanced segmentation and modelling4. Launch of Reach by GN – the branded content team of Gulf News Media Show less • lead testing and quality assurance of new product developments• responsible in providing support tasks ensure the efficient running of all projects , administrative, financial and operational systems• initiate and develop process improvement through the use of project management tools that helps increase efficiency in execution• manage vendor relations by carrying out service agreements, contract, billing and invoice processing• update product documentation and training material Show less - promoted to Team Controller and led a team of 21 members- provide guidance and instructions to members to allow correct editing and publishing of website content; - inspire people to get things done effectively and efficiently- conduct performance appraisals, runs weekly meeting, oversees team operation, delegate tasks- perform project management tasks related to development and changeAdditional dedicated work:Email Marketing Platform- main responsible in managing the execution of email campaigns- track and analyze campaign results- develop market segments and determines target audience- monitor the maintenance, integrity and security of several databases- create digital marketing proposals and strategies in conjunction with sales team requirements Show less

  • Senior Digital Product Development Manager

    May 2020 - Apr 2024

  • Digital Product Development Manager

    Dec 2016 - Apr 2020

  • Digital Media Delivery Support Administrator

    Jul 2014 - Nov 2016

  • Team Leader - Advertisement Moderators / Email Marketing Specialist

    Jan 2009 - Jun 2014

  • Advertisement Moderator

    Sept 2007 - Dec 2008

  • Proofreader

    Mar 2007 - Aug 2007

  • Data Entry Operator

    Oct 2006 - Feb 2007