Experience

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  Lava performance marketing - (lavapm)

  Mar 2017 - Jul 2020

  1. Client Engagement and Proposal Development-Assumed responsibility from day one, building and delivering strategic proposals tailored to client needs, including responses to RFPs and comprehensive marketing strategies from pre- to post-go-to-market phases.2. Business Development-Expanded the client portfolio through innovative business development tactics, leveraging existing clients, group clients, personal networks, and cold calls.-Bundled sales In-house developed customer data platform “LavaHEAT” as part of service within the marketing package.3. Commercial Pipeline Management-Effectively monitored and managed the commercial pipeline, ensuring timely follow-ups and lead conversions.4. Industry Experience-Successfully led pitches and provided strategic insights to clients across diverse sectors including financial services, telecommunications, computer software, automotive, FMCG, sports, retail, and insurance.5. Notable Client Wins-Secured and managed high-value clients such as:-Walmart: Established an annual partnership with a budget exceeding CNY 100 million.-NBAxBesTV: Executed a CNY promotion pitch focused on APP download KPIs.-TE Connectivity: Won a competitive pitch against Dentsu & Wunderman, resulting in an annual client engagement with a data-driven integrated campaign. Show less

  • Manager, Commercial Partnerships, China East & South 商务经理，华东 & 华南

    Dec 2019 - Jul 2020

  • Manager Commerical Partnership 商业经理

    Aug 2018 - Dec 2019

  • Performance Executive 效果营销主任

    Jan 2018 - Jul 2018

  • Performance Marketing Associate 效果营销执行专员

    Mar 2017 - Dec 2017
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  Groupm

  Aug 2020 - Sept 2020

  Manager, outc

  - Pioneered data-driven marketing strategies, enhancing precision targeting across marketing channels.- Orchestrated data integration to optimize marketing initiatives and leveraged marketing technology solutions.

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  He’s dry mix mortar

  Oct 2020 - now

  Vice president

  1. Business Development and Sales Strategy-Develop and manage new business projects, fostering strong client relationships and securing new business opportunities.-Effectively track and manage final payments for ongoing projects, ensuring timely revenue realization.2. Financial Management-Oversee monthly reconciliation of accounts receivable and payable to maintain financial integrity and stability.-Drive financial accuracy and transparency, providing valuable insights to guide strategic decision-making.3. Legal Affairs Coordination-Conduct thorough contract reviews to mitigate legal risks and safeguard company interests.-Collaborate closely with legal counsel to oversee litigation progress and strategize for favorable outcomes.4. Laboratory Management-Spearhead comprehensive quality control initiatives, including rigorous raw material testing and product quality assessments to ensure compliance with industry standards.-Innovate and refine product formulas to enhance performance and meet evolving market demands.-Implement strategic quality control measures to maintain product excellence and customer satisfaction.5. Production Workshop Oversight-Drive safety-first culture, ensuring adherence to safety production protocols and occupational health and safety regulations.-Continuously improve production processes to maximize efficiency and minimize workplace hazards. Show less