
Timeline
About me
Marketing & Communication Strategist in Entertainment
Education

Virgo fidelis
-Humaniora latijn grieks
Thomas more-hogeschool
-Bachelor's degree communication sciences
Ku leuven
-1e bachelor law
Experience

Randstad
Jan 1990 - Nov 1993Recruitment consultant
Emi music
Dec 1993 - Nov 2013Responsible for portfolio of domestic as well as international Parlophone artists.Ownership of A&R strategy, collaborate with artists and their management teams to translate common vision into effective and innovative strategies in collaboration with my team.Creating and leading campaigns for the biggest brands in music industry from Colplay, Swedish House Mafia, Emeli Sandéthrough Intergalactic Lovers, Ozark Henry, Das Pop, Novastar Clouseau and many more. Create, implement and oversee roll out of marketing plans for a portfolio of international EMI repertoire, maximizing opportunities and sales potential in the Belgian market.Improve general performance on international repertoire, ROI and market share for EMI.Achievements include first platinum record in Belgium for David Guetta. Develop and implement global marketing and promotional strategies in conjunction with repertoire owner UK, artist management and teams from labels worldwide.Artist roster included Sigur Ros, Radiohead, Tina Turner, Iron Maiden and many more. Raise profile of emerging market for international repertoire, put team together and create opportunities for EMI artists to create profile in new territory. Started as promotions manager (radio, tv, print) before moving on to product manager working a whole range of local and international artists.
Vice President Marketing
Nov 2008 - Nov 2013Marketing Director International Repertoire
Jan 2006 - Oct 2008International Project Manager- London UK
Jan 2001 - Jan 2006International Marketing Manager-Warsaw, Poland
Sept 2000 - Sept 2001Product Manager, Promotion Manager
Dec 1993 - Aug 2000

Brussels expo
Mar 2015 - Jun 2015Marketing communications consultant for paleis 12
Brussels expo
Oct 2015 - Sept 2017Head of communications and spokesperson for ing arenahttp://www.palais12.com

Medialaan
Nov 2017 - Dec 2018Consultant live entertainment for events & brand activation
Dpg media
Jan 2019 - Oct 2022Partnership manager
Dpg media belgië
Oct 2022 - Dec 2024Head of partnerships & new business
Read my lips
Jan 2025 - nowStrategic partnerships & events
Licenses & Certifications

Kids yoga teacher/ yoga@school
Vzw kreakatauJan 2015
Trends vlerick business academy
Vlerick business school
Certified yoga teacher adults and children
Yoga allianceOct 2014
The complete skilled negociator
The gap partnership
Languages
- duDutch
- frFrench
- enEnglish
- geGerman
- spSpanish
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