Dominique Sidley

Experience

• 

  The Tussauds Group

  Jan 2001 - Dec 2003

  European Trade Sales Manager

  Managed the sales strategies of key European inbound sales channels for The Tussauds Group London based attractions such as Madame Tussauds, The London Eye and also for Warwick Castle. Working on territory with key accounts to understand their markets and developing sales and marketing plans and materiel in language to drive volume into the UK and The Tussauds Group attractions

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  The Tussauds Group

  Jan 2005 - Jan 2007

  Domestic Trade Sales Manager

  Responsible for the UK Sales for The Tussauds Group. Key responsibilities were for the development of online sales channels through third party partners and establishing a shortbreak channel in line with the development of Themed Hotels within the Theme Parks.

• 

  Alton Towers Resort Operations Ltd.

  Jan 2007 - Jan 2010

  Head of Trade and Corporate Sales

  Develop the Trade and Corporate Sales strategy for Alton Towers Resort for all B2B sales for Park visits and Hotel conference and Events. This role included Park Event responsibility which led to the successful re-introduction of A-List pop concerts within the grounds of Alton Towers.

• 

  Merlin Entertainments

  Jan 2011 - now

  MBA qualified strategic Director with current non-Executive board responsibility. Results orientated and proactive in problem resolution, whilst adapting to rapidly evolving environments. A well-rounded, inclusive leader focused on people development, engagement and building diverse cultures cultivated over 25 years’ experience. Specialising in the creation of strategies to maximise global sales and marketing through B2B platforms to deliver volume, value and share of voice to agreed targets. A focused solution provider for new market entry, client acquisition and channel delivery. A clear understanding of digital integration and optimisation to deliver efficient sales solutions. A strong advocate and Business lead of equality, diversity, inclusion and belonging. Compassionate and successful female lead providing mentor support for not-for-profit and women in hospitality and leisure. Show less

  • Global Sales Strategy Director - Indirect Channels

    Mar 2024 - now

  • Global Trade Strategy Director

    Jan 2016 - Mar 2024

  • International Trade Sales Director

    Dec 2014 - Jan 2016

  • UK Trade Sales Director

    Feb 2014 - Dec 2014

  • Group Promotions & Trade Director

    Nov 2011 - Feb 2014

  • Resorts Trade Sales Director

    Jan 2011 - Nov 2011