Carla Recover

Experience

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  Girls United Football Association

  Mar 2021 - Jan 2023

  Marketing and Communications activities:Key achievements:+Social media management, achieving a 42% engagement increased across all social media platforms.+Working directly on our partner programme with Nike, Love the Game, to increase girls’ participation in football. I worked directly with coaches and players to showcase their work and impact, as well as liaising with producers, videographers, and editors to create quality media content. Furthermore, I delivered a 40% engagement increase in product promotion for Nike through our social media, a KPI of our partnership. +Leading in all marketing campaigns across owned channels. Delivering results, with a proven record of sold-out events working with local and national business as PowerLeague, Hawk-eyes, Sports Direct, Ida Sports, among others.Other activities:- Social Media content management.- Digital campaigns delivery. - Collaboration with Mexico team to create marketing campaigns and fundraising material. - Creation and editing of visual content.- Creation of Annual and Midyear Report. - Events communication delivery and strategy. Show less

  • Football Coach

    Mar 2021 - Jan 2023

  • Communications and Digital Marketing Lead

    Jun 2021 - Oct 2022

  • Marketing Intern

    Mar 2021 - Jun 2021
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  East London Sport

  Oct 2022 - Apr 2024

  Sports Marketing

  Developing new strategy and communications plans, working across the East London Sports community and public facing programmes.Main responsibilities: - Increase visibility of Sport England funded programme East London Talent Pathway + Leading in rebrand and strategic positioning of the pathway. + Driving for full participation of our athletes on the programme. + Planning, promoting and delivering comms plans for different events and activities. - Awareness and strategic positioning of our Sports In Your Future youth programme + Organisation and management of all strategic and communications deliverables for our Summer Event in collaboration with the British Olympic Foundation. + Increasing the number of participants and collaborators. + Increasing local and national awareness of the programme. - Increase our SportsDock wellbeing offerings + Increasing womxn participation in sports by 20% + Setting benchmarks for monitoring levels of wellbeing + Increasing levels of wellbeing and metal health through sports participation. Other activities include but are not limited to: - 72% increased engagement across social media platforms.- Creating and delivering multiple campaigns with direct impact on income and community engagement.- Redesigning of public facing imagery.- Producing, filming and editing promotional material for our England Sports-funded programme.- Liaising with filmmakers and video editors. - Strategic business thinking for the incorporation of new partners. Show less

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  Sideline

  Oct 2023 - now

  Director

  Management and consulting group, focused on elevating women's and non-binary sports. In the past year we have: + Consulted on funding allocation from a big 3 sports brand community funds for sports programs globally. + Advised clients on effective brand positioning, messaging, and storytelling to resonate with their target audience and assist in crafting and refining brand narratives to enhance overall brand perception for the UK and European markets including a key sponsorship with UEFA.+ Developed internal policies for organisations and clubs, supporting them with operations.+ Established strategic partnerships with key stakeholders in the grassroots women's football community to shape a fairer playing field.+ Launched our annual magazine. Show less

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  Laces Community Club

  Apr 2024 - now

  Development Manager

  My main focus as Development Manager is to secure the sustainability of the organisation. I do this by optimising processes, securing new funding and supporting unrestricted revenue initiatives, and working with club managers to create assets that support them in the operations of the clubs.