Carolina Puig

Carolina Puig

Executive Administrative Assistant

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location of Carolina PuigMiami, Florida, United States

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  • Timeline

  • About me

    US Latin Associate Director, Digital Marketing and Video Services at The Orchard

  • Education

    • Miami Dade College

      2011 - 2013
      A.S Music Business

      Activities and Societies: Jazz Voice ensemble at MDC.

  • Experience

    • Movement City Youth program

      Oct 2010 - Jul 2011
      Executive Administrative Assistant

      Movement City is a youth program focused on helping kids in the Lawrence area in Massachusetts. Focusing in the performing arts, such singing, dancing, acting, fashion design and others we help kids develop their skills and talents.I volunteered at this program helping kids with their school projects and contributed to develop different community events.I also worked in this organization as an administrative executive.

    • Miami Dade College

      Dec 2012 - Nov 2013
      Music Business and Recording Studio Assistant

      Assist Music Business students with their projects Supervise recording studio sessions

    • The Recording Academy

      Jul 2013 - Dec 2014
      GRAMMY U Ambassador
    • MDC Live Arts

      Mar 2015 - Jun 2015
      Marketing Intern
    • Warner Music Group

      Jun 2015 - Jan 2019

      Business Development:-I reported to SVP Business Development – LATAM, Spain & Emerging Markets-I was responsible for the administrative support to the Business Development department and to the Senior VP of Business Development.-Created and drafted presentations and market analytics in order to pitch new business to build regional or EM market strategy.-Created analytics reports for sales, market trends and partner/product performance.-Provided support on the deal negotiation process: follow up on commercial discussions (i.e. minutes of meetings, business summaries, etc.), and managing new account integration, where applicable.-Assisted the department on activities related to innovation (i.e. startups).-Assisted in the management and development of D2C projects (i.e. Topsify.Digital Sales:-Managed the labels relations with digital accounts such Tidal, Deezer, Smule, SoundCloud, TouchTunes, Shazam and more.-Provided support in the relations with Spotify and YouTube.-Provided support to the LatAm region in all efforts to grow in-house playlisting brand.-Created weekly and monthly reports analyzing label's market share in the different streaming platforms.-Spearheaded content creation, original series ROOMS, along side VP for Business development, and senior A&R.-Accompanied artists in many promo tours in the USA for listening sessions at the different digital platforms headquarters. -Curated many playlists for in-house playlisting brand. Show less

      • Business Development and Digital Sales Coordinator

        Jan 2016 - Jan 2019
      • Digital Marketing Assistant

        Jun 2015 - Dec 2015
    • The Orchard

      Jan 2019 - now

      -Optimize channel and all videos making sure they are up to date with all YouTube best practices.-Align all YouTube efforts to support artists’ release strategies. -Communicate with management and artists on a regular basis to address concerns, manage expectations and maintain a good working relationship.-Work cross functionally with other departments such as artist services, label managers, advertisement and design to ensure flow of information and campaign executions throughout releases.-Inform and educate labels with current and developing YouTube best practices.-Coordinate YouTube ad campaigns with the advertisement team.-Train my counterparts in the USA and globally to ensure we provide the same service, maintaining the company's standards for client service. -Provide weekly and monthly reports to artists and their teams. Show less

      • Digital Marketing and Video Services Director | US Latin

        Jun 2024 - now
      • Digital Marketing and Video Services Associate Director | US Latin

        Jul 2023 - now
      • Associate Director, Video Services

        Sept 2022 - now
      • Account Manager, Video Services

        Jan 2019 - Sept 2022
  • Licenses & Certifications

    • Leading with Kindness and Strength

      LinkedIn
      Aug 2022
      View certificate certificate
    • Nano Tips for Video Content Creators with Tejas Hullur

      LinkedIn
      Aug 2022
      View certificate certificate
    • Digital Marketing Foundations

      LinkedIn
      Feb 2023
      View certificate certificate
    • YouTube Content Ownership

      YouTube
      Sept 2020
    • Social Media Monitoring: Strategies and Skills

      LinkedIn
      Aug 2022
      View certificate certificate
    • YouTube Music Certification

      YouTube
      Aug 2022