Carolina Puig

Experience

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  Movement City Youth program

  Oct 2010 - Jul 2011

  Executive Administrative Assistant

  Movement City is a youth program focused on helping kids in the Lawrence area in Massachusetts. Focusing in the performing arts, such singing, dancing, acting, fashion design and others we help kids develop their skills and talents.I volunteered at this program helping kids with their school projects and contributed to develop different community events.I also worked in this organization as an administrative executive.

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  Miami Dade College

  Dec 2012 - Nov 2013

  Music Business and Recording Studio Assistant

  Assist Music Business students with their projects Supervise recording studio sessions

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  The Recording Academy

  Jul 2013 - Dec 2014

  GRAMMY U Ambassador
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  MDC Live Arts

  Mar 2015 - Jun 2015

  Marketing Intern
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  Warner Music Group

  Jun 2015 - Jan 2019

  Business Development:-I reported to SVP Business Development – LATAM, Spain & Emerging Markets-I was responsible for the administrative support to the Business Development department and to the Senior VP of Business Development.-Created and drafted presentations and market analytics in order to pitch new business to build regional or EM market strategy.-Created analytics reports for sales, market trends and partner/product performance.-Provided support on the deal negotiation process: follow up on commercial discussions (i.e. minutes of meetings, business summaries, etc.), and managing new account integration, where applicable.-Assisted the department on activities related to innovation (i.e. startups).-Assisted in the management and development of D2C projects (i.e. Topsify.Digital Sales:-Managed the labels relations with digital accounts such Tidal, Deezer, Smule, SoundCloud, TouchTunes, Shazam and more.-Provided support in the relations with Spotify and YouTube.-Provided support to the LatAm region in all efforts to grow in-house playlisting brand.-Created weekly and monthly reports analyzing label's market share in the different streaming platforms.-Spearheaded content creation, original series ROOMS, along side VP for Business development, and senior A&R.-Accompanied artists in many promo tours in the USA for listening sessions at the different digital platforms headquarters. -Curated many playlists for in-house playlisting brand. Show less

  • Business Development and Digital Sales Coordinator

    Jan 2016 - Jan 2019

  • Digital Marketing Assistant

    Jun 2015 - Dec 2015
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  The Orchard

  Jan 2019 - now

  -Optimize channel and all videos making sure they are up to date with all YouTube best practices.-Align all YouTube efforts to support artists’ release strategies. -Communicate with management and artists on a regular basis to address concerns, manage expectations and maintain a good working relationship.-Work cross functionally with other departments such as artist services, label managers, advertisement and design to ensure flow of information and campaign executions throughout releases.-Inform and educate labels with current and developing YouTube best practices.-Coordinate YouTube ad campaigns with the advertisement team.-Train my counterparts in the USA and globally to ensure we provide the same service, maintaining the company's standards for client service. -Provide weekly and monthly reports to artists and their teams. Show less

  • Digital Marketing and Video Services Director | US Latin

    Jun 2024 - now

  • Digital Marketing and Video Services Associate Director | US Latin

    Jul 2023 - now

  • Associate Director, Video Services

    Sept 2022 - now

  • Account Manager, Video Services

    Jan 2019 - Sept 2022