Ashley Gay

Experience

• 

  Luxasia

  May 2008 - Nov 2013

  Responsible for local distribution and brand management of nine beauty brands under my care. Wholesale and marketing responsibilities, reported directly to division head and principals on campaigns, profit and loss and brand development. Yearly budgeting, forecasting and monthly reporting duties. Good relationship management with key media to ensure editorial features. • P & L and brand management• Best Practices for SKU rationalization• Pricing and brand analysis to determine if brands are potentially profitable for local market conditions• Opening of new channels for sales (Travel Retail/ Sephora)• Headed 360° marketing initiatives for brand launches, all inclusive PR and media plans via traditional and digital platforms. Show less

  • Senior Sales & Marketing Executive

    Jun 2011 - Nov 2013

  • Marketing Executive

    Jul 2009 - Jun 2011

  • Marketing Co-ordinator

    May 2008 - Jul 2009
• 

  Swatch Group

  Nov 2013 - Jun 2015

  Assistant Sales Manager

  Responsible for wholesale account management in Singapore, Maldives and Lotte Indonesia. Prepares and sales forecasts and internal targets for Brand Manager. Executes strategic plan for local market to achieve sales targets. Manages local Longines boutiques and retail operations. Supports marketing team with branding campaigns. Forecast buying from headquarters and adaptation of product lines for local market.• Best Practices for SKU rationalisation • Planning and opening of the first corporate Longines boutique in Singapore.• Gain market presence and market share amidst retail slowdown• Relationship management with retailers Show less

• 

  Cocoa Colony (S) Pte Ltd

  Jun 2015 - Oct 2015

  Marketing Manager

  Reports in to CEO, tasked with building the up marketing department. Raising brand awareness thru 360° marketing initiatives from OOH advertising to tactical promotions on the ground. Influence and ensure buy in from major stakeholders on branding strategies.• PR management with traditional print and social media personalities.• Planned and executed Out of House advertising• Planning and execution of A&P budget• Liaising with Shanghai office to maintain cohesiveness on branding initiatives Show less

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  LUXASIA

  Nov 2015 - now

  • Regional General Manager

    Jun 2022 - now

  • Business Manager, Regional Key Account Lead

    Jan 2018 - Jun 2022

  • Product Manager, Regional Key Account Lead (Guerlain)

    Nov 2015 - Jan 2018