Amber Behring

Experience

• 

  La Rosa Realty

  Aug 2012 - Mar 2013

  Social Media Specialist

  Managed and created content for social media sites managed by La Rosa Realty to promote agents and the company as the next generation of real estate. Utilized videos, blogs, and SEO content writing to earn quality leads for our agents and taught classes to inform our agents on cutting-edge social media tactics.

• 

  Florida Spirit Vacation Homes

  Mar 2013 - Aug 2013

  Reservations and Office Assistant

  Helped families plan their perfect Disney vacation with reservations and guest service during their stay. Communicated with guests, homeowners, and staff to ensure that all homes were to standards for every stay.Assisted with blog writing, website design, and social media strategy.

• 

  University of Central Florida

  Aug 2013 - May 2014

  Graduate Teaching Assistant

  Assisted professors in the Nicholson School of Communication by grading assignments, communicating with students, managing online Webcourses, and helping with experiments and data collection as needed.

• 

  Travel Media Group

  May 2014 - Nov 2018

  + Implemented lead generation initiatives including acquisition, tracking, and nurturing using marketing automation in Pardot and Salesforce, accounting for 10% of company revenue+ Increased organic web traffic by 80% year over year by using SEO and inbound best practices to improve the ranking of lead-generating pages and organic pillar pages+ Redesigned WordPress website improve website speed and performance and to update branding+ Developed email templates in Pardot to drive traffic, engage our database, and nurture leads+ Supported new product launches by producing internal collateral, sales materials, press releases, webpages, social media campaigns, email announcements, and webinars+ Produced twice-monthly B2B email newsletters, special promotions, and twice-weekly B2C email newsletters+ Wrote and led design of quarterly research-forward white papers to fill sales funnel+ Lead content production for B2B hospitality website to support products and sales+ Built monthly content calendars and managed freelance writers including editing, optimizing, and publishing blogs across three websites+ Used HTML and CSS to customize email templates, webpages, intranet, and blogs Show less + Coordinated trade show and conference attendance including booth design and materials, day-of logistics, and driving lead follow up+ Managed WordPress websites and ensured consistent brand standards+ Maintained brand standards both internally and externally following a total rebrand, including website updates, sales tools audit, and social media updates+ Produced thoughtful and actionable content including eBooks, blogs, podcasts, and webinars to improve customer retention and product adoption and drive leads+ Drove email strategy for B2B and B2C audiences including segmentation, design, copy, and optimization+ Oversaw a team of freelance writers producing content for B2C travel and road trip websites+ Scheduled social media posts, interacted with audiences, and produced contests to engage readers and members Show less

  • Content Manager

    Jul 2018 - Nov 2018

  • Marketing Coordinator

    Jul 2014 - Jul 2018

  • Digital Content Intern and Contributing Writer

    May 2014 - Jul 2014
• 

  Fattmerchant

  Nov 2018 - Oct 2019

  Content Marketing Strategist

  Led strategy and execution of B2B content strategy to educate website visitors, customers, and internal teams to support lead generation and drive product adoption.- Developed eBooks, sales materials, thought leadership, and product webpages- Optimized existing content for higher SERP placement, page performance, lead generation opportunities, and content accessibility- Launched monthly webinars to increase retention and educate leads, including logistical planning, systems implementation, content development, and promotion- Built landing pages, designed content pieces, and wrote email campaigns and nurtures catered to target buyer personas across verticals Show less

• 

  Vonix

  Oct 2019 - Aug 2020

  Director of Marketing

  Responsible for building brand awareness, community involvement, and developing partner relationships for the telecom startup through business outreach, events, and public speaking engagements.Additionally, headed content initiatives, SEM advertising, marketing automation and email strategy while providing support to the sales team.

• 

  Aptitude 8

  Aug 2020 - Sept 2021

  Solutions Consultant II - Demand Generation

  Acted as a strategic partner to B2B clients with a focus on integrating systems and using automation to help companies scale. I architectured and implemented projects across all HubSpot tools, including recently-launched CMS dynamic pages with CRM objects, gated member portals and HubSpot payments.Planned, executed, and reported on demand generation initiatives using marketing automation software. Responsibilities included proactive client management (running weekly calls, daily email communication, and task management), problem solving for complex RevOps and demand generation use cases, and delegating tasks to associate team members. Areas of expertise include:- Managing website design and development projects from start to finish, including: content design and architecture, user journey mapping, collaborating with designers, communicating with developers, setting up web hosting and integrations, and QA testing and delivery.- Leading content marketing and SEO initiatives to improve website health and speed in accordance with newest Google ranking factors- Supporting sales processes, such as planning the marketing to sales handoff, optimizing lead stages and deal pipelines, and writing sales messaging for sequences and nurtures Show less

• 

  Square 2

  Nov 2021 - Jan 2023

  Scoped, strategized, planned and executed on all RevOps, SOps, and MOps client projects from sales discovery to final delivery while managing contractors and budgets. Developed company's CRM optimization framework, auditing processes, and project templates. Delivered thoughtful training and handoff documentation to clients, ensuring high satisfaction.- Developed auditing processes, training curriculum, and service catalogue for new RevOps service offering- Acted as the sole RevOps, Mops, and Sales Ops strategist, implementing HubSpot instances and integrations for a variety of B2B and SaaS businesses- Established internal processes for services like tech stack audits, data mapping, CRM migrations, and MAP onboarding- Executed on RevOps projects including HubSpot implementations, data cleaning, system migrations, funnel development, integrations, onboarding and training- Built custom HubSpot reports and DataBox dashboards to measure cross-system metrics and align sales, service and marketing teams with actionable insights- Planned and completed multi-system integrations natively and using 3rd-party connectors Show less

  • Senior RevOps Strategist

    May 2022 - Jan 2023

  • RevOps Strategist

    Nov 2021 - May 2022
• 

  Claroty

  Jan 2023 - Nov 2024

  Senior Manager, Marketing Operations

  As a MOps practitioner, I support the efforts of the marketing organization through managing campaign enablement, data, integrations, documentation, and process development for the marketing team. In 2023, I reconfigured our HubSpot instance and Salesforce sync. Due to many migrations between systems, the merging of CRM data after an acquisition, outdated integrations, and inheriting an incomplete MAP implementation, the team's data was essentially unusable. Marketing, SDR, Sales, and leadership teams could not trust our data or even know which properties to use in lists or reports. After months of collaboration with the RevOps team, I remapped the integration, developed automations to reformat data, and implemented a new list import process and template which prevents errors and ensures proper attribution. I then built reports for the Partner, Product and Customer teams to communicate with the correct recipients. Additional responsibilities:- Managing campaigns, including setup of landing pages, emails, webinars, Salesforce campaigns, MQL handoff, and the automations to connect it all- Supports over 30 marketers and their business needs by managing an average of 5 webinars, 20 list imports, and 15 email, ad, or event campaigns per month - Delivers reports and dashboards with expert insights to improve website performance and email strategy, while gauging channel effectiveness to encourage data-driven decisions- Aligning campaign metrics with company KPIs, including leading a complete restructuring of campaign types and properties with an implementation plan for Salesforce, HubSpot, and Bizible (Marketo Measure)- Resolved hundreds of sync errors between Salesforce and HubSpot and maintains data hygiene in HubSpot and integrated tools by governing lead collection requirements and methods- Acts as HubSpot Administrator to configure changes, manage Marketing Contacts and get the most out of the investment in the marketing automation platform. Show less

• 

  Zero Networks

  Nov 2024 - now

  Marketing Operations Manager