Peter Fraser

Experience

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  Les Mills Taranaki Street

  Feb 2006 - Mar 2018

  General / Club Manager of Les Mills on Taranaki Street

  In this position, I played a key role in strategic planning, business development, operations, sales, marketing, brand building, customer service/retention. Directed and executed multiple projects to ensure on-time delivery within set budgets, ensured consistency, applied service initiatives across customer segments, and improved studios. Proposed revision for in-company restructures and brand-building initiative to deliver smooth-running, profitable operations, and sales in high-profile fitness club facility. Formed and initiated the club vision to be in line with company strategy to deliver exquisite Les Mills member experience. I am also responsible for the full P&L for Les Mills Taranaki Street branch and managed a 10$M operational budget. Lead a team of 10 direct reports, 150+ staff with 7500+ members. Other tasks included:• Implementing best management practices to maintain high morale and creating and implementing new strategies for continuous improvement and organisational effectiveness.Key Achievements:• Increased regional membership from 12,500 to over 15,000 in four years, created approximately $2.5 million local profit, obtained the best sales record for Les Mills Taranaki Street.• Improved client memberships and profit during the off-peak season by developing and offering Sh’Bam, GRIT Plyo/Strength/Cardio, CXWORX, Sprint, and Immersive classes virtually to clients.• Boosted employee engagement scores from 65% to 92% over my time at Les Mills.• Formed the new roster system, raised productivity, and saved approximately $10K in annual operating expenses.• Managed the earthquake re-strengthening construction project valued at approximately $5 million. Show less

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  New Zealand Institute of Health and Fitness

  Apr 2018 - Sept 2019

  Industry Educational Manager

  I am responsible for the management of fitness programs & policies. Leads the project management, business & strategic planning at NZHIF. Facilitates negotiations with major fitness clubs for advertisements like installing posters & flyers, and using their digital marketing platforms. Executes marketing campaign to increase club memberships. Gives input for the online content that provides information for the course modules. I set up website landing pages together with the IT and marketing team on time and within budget. I handle proposals for affordable and flexible workshops to clients on specialised training techniques and business skills. Other duties and responsibilities include:• Verifying all courses are registered with Registered Exercise Professional (REP), Continual Professional Development (CPD) & industry regulations & guidelines.• Organizing weekend Health & Safety workshops, courses, training, forums, templates, training programs & marketing promotions.Key Achievements:• Accountable for $1,000,000 P&L.• Spearheaded the implementation of an ongoing professional development fitness program, 'Pro Series.'• Launched the Pro Series Business Incubator (BINC) system that served as a venue to discuss and solve significant business challenges.• Established an Industry Advisory Group to collect & evaluate feedback against industry standards to address gaps in training programmes.• Handled negotiations & signed partnerships with elite athletes, local gyms & fitness clubs including Les Mills, Jetts, Snap, City Fitness, Flex Fitness & Anytime Fitness to create content for the workshops.• Supervised Pro Series workshops in partnership with NZIHF staff & top athletes such as Shane Cameron (Boxing), Tina Ball, David Liti (Commonwealth Gold Medalists for Olympic Weightlifting) & Paul Greenwood (NZ Strength and Conditioning Coach for PGA).• Developed flexible learning programmes for clubs in Dunedin, Nelson, Hastings, Napier, Palmerston North & New Plymouth. Show less

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  Tahuna Beach Holiday Park

  Sept 2019 - Mar 2021

  Operations Manager
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  NZMA

  Mar 2021 - Oct 2023

  General Manager NZMA & NZIS
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  UP Education

  Dec 2021 - Oct 2023

  National Sales Manager
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  BFT International

  Oct 2023 - now

  BFT Nelson Owner/Operator