Ashley Behrens

Experience

• 

  Amway Grand Plaza

  Feb 2004 - Jun 2007

  Food And Beverage Supervisor
• 

  JW Marriott

  Jun 2007 - Jun 2008

  Assistant Food and Beverage Manager

  • 2007 hotel opening team member (new construction)• Managed all hotel food and beverage outlets and staff including fine dining, 2 bars, on-site Starbucks, Room Service, and VIP Hospitality Suites

• 

  Marriott International

  Jun 2008 - Jun 2012

  • Managed $18 million in sales and events with 92% satisfaction annually• Lead forecasting software change with aligned department to increase projection accuracy 3%• Consolidated Inventory/Total Yield (Salesforce) hotel conversion • Hotel event operations and logistics lead • Sold $575,000 in banquet upsells on site• Acted as department payroll administrator ensuring pay out for gratuities and commissions • Functioned as meeting space renovation construction liaison

  • Event Manager

    Sept 2009 - Jun 2012

  • Banquet and Event Services Manager

    Jun 2008 - Sept 2009
• 

  Renaissance Hotels

  Jul 2012 - Aug 2013

  Senior Event Manager

  • Facilitated changes of group contracts and agreements with Marriott Legal to ensure property brand transition • Managed $24 million in sales and events with 100% satisfaction annually • Created hotel pre and post event reporting process• Lead hotel site visit process resulting in 10% sales closure increase• Consolidated Inventory/Total Yield (Salesforce) hotel conversion leader

• 

  Marriott International

  Aug 2013 - May 2015

  Senior Event Manager

  • Increased department Associate Engagement survey results from 60% to 100% • Managed $30 million in sales and events with 96% satisfaction annually• Acted as hotel Breakthrough Leadership (BLT) Coach/Champion• Created hotel pre and post convention reporting process to track spend and forecast accuracy leading to increased sales and targeted contracts• Lead hotel site visit process resulting in 12% sales closure increase

• 

  JW Marriott

  May 2015 - May 2017

  Director of Event Management

  • Executive hotel leadership• Restructured sales and event departments to improve labor productivity 5%• Negotiated all vendor contract and event pricing guidelines to ensure profitability and maximize revenue• Lead hotel site visit process and sales funnel review to target optimal business resulting in 15% sales closure increase

• 

  Marriott International

  May 2017 - Dec 2020

  Senior Manager Hotel Support, The Americas

  • Grew $8 million in total business through business to business sales, trade shows, email marketing, new marketing campaigns, and client relationship building• Identified, sold, and launched new business opportunities for $3 million overall increase • Strategized, created, and balanced $20 million budget• Developed specialized Salesforce hub for daily department operations• Planned annual team meetings from sight selection through post event finishing 5% under budget annually• Remote based position consisting of 50% travel Show less

• 

  Varied

  Dec 2020 - now

  Personal Trainer

  • Personal Trainer, Accountability Coach, and Group Fitness Coach. • Available in gym, or privately for coaching• Specializations in: Global Sport, Cardio for Fitness, Mental Toughness

• 

  Special Olympics Florida

  Jan 2021 - Dec 2021

  Development Director

  • Identify prospects, review donor funnel, drive revenue goals to exceed monthly target and annual projections• Develop, implement and manage special events and projects in key markets• Prepare proposals, cultivate and solicit corporate sponsorships, retain and grow key donor relationships• Create marketing campaigns from design to post event recap for all events in house and 3rd party• Execute marketing through social media, scheduled blasts, email, and print• Implement processes for target sales goals and reporting to leadership• Remote based position Show less

• 

  Huvr Inc

  Dec 2021 - Dec 2022

  Enterprise Sales Representative

  • Huvr Inc. Is a real-time Virtual Travel Platform that lets virtual travelers explore the world, from events to attractions or global news. • Huvr Pro model is designed for businesses who want to attract more leads and convert customers leveraging our virtual technology by creating unrivaled virtual experiences.

• 

  Southern Aluminum

  Jan 2022 - now

  Regional Sales Director

  • Oversee Sales in Alabama, Florida, Georgia, Louisiana, The Caribbean, and Latin America• Prospect and develop new leads, convert leads into quotes, quotes into orders• Maintain sales pipeline and maintain and grow customer relationships• Remote based position