Owen Maina

Experience

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  Beverage Services Kenya Limited(Coca-Cola Juice Co.)

  May 2008 - May 2011

  Account Manager | Key Accounts

  ►Launched of Burn Energy drink and minute maid in Kenya►Managed the development of company accounts development responsibility.►Charged with ensuring the proper management of categories.►Ensured full availability against the picture of success by branch.►Ensured still channel penetration and volume targets are achieved.►Negotiated with customers to ensure optimal forward share, equipment placement.►Developed merchandising and sales capability of existing Merchandisers.►Ensured optimal equipment utilization.►Charged with the management of employee promotions.►Liaised with distributors to check the progress of existing orders. ►Recorded sales and order information and sending copies to the sales office. ►Reviewed your own sales performance, aiming to meet or exceed targets. Show less

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  Crown Beverages Limited (SABMiller plc.)

  Aug 2011 - Jul 2016

  Key Account Representative | Key Corporate Accounts

  ►Prospected, Recruited and opened new Key Accounts/ Corporate accounts.►Ensured the constant development of the accounts we dealt with►Charged with managing order generation►Planned, negotiated, managed promotions and supervision of the merchandising team►Ensured that we achieve monthly sales targets►Ensured availability and penetration of our portfolio of brands►Built and maintained good rapport with clients►Preparation of tenders and quotations►Credit Management

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  Brava Food Industries Limited

  Jul 2016 - Feb 2018

  Key Account Manager | Retail

  ►Managed 10 supermarket chains and listed products in National Retail Chains for example Chandarana, Uchumi, Magunas Superstores, Eastmatt, Tuskys, Tumaini and Carrefour ►Led a team of 10 merchandisers and sales representatives. Prospecting, Recruiting, and opening of new Client Key Accounts►Generated revenues of 6 Million monthly; developed retail outlets through the placement of fridges and free-standing units, running promotions to create awareness, setting up displays to trigger impulse purchase hence more sales and revenue►Order generation – raising orders from retail accounts for the supply►Plan, negotiate, manage promotions, and supervise the reps and merchandising team►Ensure that we achieve the set monthly sales targets►Ensure availability and penetration of our portfolio of brands in the retail►Build and maintain good relationship with key account clients and problem-solving.►Credit management – Ensure clients do not exceed their credit terms by making sure payments are done within time.►Market survey and track competitor activities in the market and advise management on the same.►Successfully managed to open accounts with a sales turnover of over 5M a month for example Tuskys and Uchumi supermarkets.►Won competitive Tenders for Supply of goods in my previous Company for example KEBS, Kenya School of Monetary Studies and Central bank of Kenya. Show less

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  Twiga

  Jun 2018 - now

  Leadership►Promoted within 6 months due to excellent performance►Trained and developed 20 sales force; coordinated and surpassed daily, monthly and quarterly set team targets►Supervised distribution of products in the territory by managing 8 trucks►Oversaw trade channels by monitoring product quality, timely resolved unfulfilled customer demands, queries & complaintsMarketing ►Drove territory coverage and brand dominance; by encouraging marketing tools such as ATL, BTL and online platforms ►Collected sales data analytics, analyzed reports on competitor activities in the territory that led to informed marketing insights, new trends & sales decisions ►Monitored market trends; increased the company’s market share by 10% in the territoryBusiness Development & Sales►Supported the development of 7 routes in the territory►Created sustainable, profitable market volume and sales revenue growth at Waiyaki way territory from 32.7 Million to 44 Million►Developed and sustained sales efforts in the territory through appropriate sales/marketing activities; Increased customer numbers from 1,447 to 1,611 customers►Provided sales office with sales forecasts and projections, monitored territory achievement based on Annual Operating Plan; penetrating new markets within the territory Show less ►Managed 11 Trade development representatives and 10 routes in Thika Town (Thika Town 1, Thika Town 2, Makongeni, Ruiru Town, Ruiru Kimbo, Kenol Murang'a, Matuu, Kilimambogo, Juja, Ngoingwa) ►Oversee 7 routes (Parklands, Westlands, Kangemi, Uthiru, Kinoo, Kabete and Wangige) ►Grew sales with an average of 1.6 million daily sales revenues in Waiyaki way depot, developed retail outlets through providing a wide range of products portfolio to drive sales revenue►Lifted customer portfolio from 300 customers to 400+ customers daily in three months►Supervised 30+ Key accounts►Achieved 90% set monthly sales revenue targets month after month►Grew market share by penetrating to 70 new retail outlets►Established a good business relationship with clients that translated to growth of sales revenues from 1.3M to 2.6M in nine months in Thika►Accelerated sales which increased tonnage from 23,000 to 27,000 tons daily in nine months►Maintained good credit books record with clients; payments are done within the stipulated time►Market survey and tracked competitor activities in the market and advise management on the same►Resolved clients complaints within 24 hours turn around time Show less ►Prospecting, Recruiting, and activation of new clients►Account development – Developing retail outlets through providing a wide range of products portfolio to drive sales revenue.►Coaching and accompanying trade representatives►Management and Supervision of Trade Development Representatives►Ensure that we achieve the set monthly sales revenue targets►Ensure availability and penetration of our portfolio of brands in retail outlets►Build and maintain a good business relationship with clients.►Market survey and track competitor activities in the market and advise management on the same.►Problem Solving – Handle day to day issues that may arise from clients Show less

  • Territory Sales Manager | Nairobi

    Aug 2021 - now

  • Senior Area Sales Manager

    Jun 2020 - Aug 2021

  • Key Account Manager | Retail

    Nov 2018 - May 2020

  • Area Sales Manager | Account Development & Management

    Jun 2018 - Oct 2018