Marty Lynch

Experience

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  The William Cook Agency

  May 1989 - Aug 2000

  VP Account Supervisor, Retail, Brand Advertising

  Team lead, managing diverse account portfolio including Winn-Dixie Stores, Jacksonville Jaguars, Atlanta Falcons, Adventure Landing Parks, KFC Franchises, Brumo's Porsche, Camera America and others. Managed brand leadership, account P&L’s, multi-media campaign development and client partnerships.• Increased meat department sales over 20% by improving brand awareness as key member of “Beef People” brand team, establishing Winn-Dixie as place to go for superior cuts of beef.• Increased agency revenue 38% by establishing Adventure Landing “All Park Pass” campaign, increasing client sales over 30%.• Increased season ticket sales over 10% for Jacksonville Jaguars franchises by leading pitch team, winning account, creating “Select Your Seat” season ticket campaign, inviting fans to huge stadium event where customers could ‘sample’ seating prior to purchasing season tickets.• Generated over $7M in incremental campaign billings by leading geo-demographic targeting initiative based on Donnelley’s ClusterPlus and MapInfo technology, analyzing retail store trade areas, identifying target clusters, leading to new, deeper strategic relationships with Winn-Dixie stores, Jacksonville Jaguars, Adventure Landing, and Brumo’s Porsche.• Grew account revenue 42% over 3-year period by developing and implementing various advertising and branding campaigns. Show less

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  The Leslie Agency

  Aug 2000 - Jun 2003

  VP Account Management, Marketing, Brand Advertising

  Team lead for BI-LO grocery account in addition to significant new business development responsibilities. Led 8-member team of Account Manager, Account Coordinator, Media Buyers, Client Service Coordinator and Creative. Became brand steward for BI-LO grocery brand, recognized as strategic marketing partner managing all brand initiatives and ad campaigns including broadcast, print, digital and outdoor.• Increased print ad feature sales over 2% by participating in retail circular analysis project, allowing strategic decisions concerning incremental profitability, household penetration and weekly print ad structure, reducing cherry picking by consumers.• Increased agency billings $4M by pitching and winning Extended Stay America hotel account.• Increased client sales 5%+ by pitching and winning $3M Ahold's Global Promotions account, creating Ahold Global Brand, implementing key retail sales promotions for all Ahold’s grocery banners worldwide, working with Ahold's International Headquarters, Netherlands.• Grew BI-LO billings over 11% annually during tenure with Leslie by strengthening client sales via strategic client collaboration. Show less

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  ADVO, Inc.

  Jun 2003 - Mar 2008

  Product Director, Marketing, Brand Management

  Managed $230M single-sheet product line segment with highest margins in company. Responsible for overall brand development while strategically increasing brand sales and protecting margins. Developed targeted client pricing strategies while introducing key new products and innovative sales promotions. Worked closely with grocery, casual dining, and fast food verticals better tailoring product line, addressing key business needs.• Increased key-client single sheet usage over 100% in first 18 months by initiating targeted pricing plan against ADVO’s largest clients.• Generated over $45M in incremental revenue by developing Turnkey Analytic Model, which resulted in introduction of Oversized Single Sheet product (OSI), leading all segment growth in first year, becoming one of most successful new product launches in company history.• Grew overall product revenue over 35% by developing and implementing novel product strategies while protecting margins. Show less

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  Valassis

  Mar 2008 - Sept 2013

  Marketing Director, GDM AccountsLed all marketing initiatives with key strategic accounts such as Kroger, Petco, Big Lots, Bayer, Purina, and others. Provided foundational thinking for all new business development, brand development, consumer ad campaign initiatives, consumer insights and key research to sales teams. Worked closely with clients, creative and media teams, developing integrated branding, promotional, and shopper marketing campaigns that leveraged engagement of target consumer group.• Generated over $12M in incremental revenue and increased client category sales over 10% by winning key Kroger category campaigns, including Baby and Pet Marketing programs.• Generated over $4M in new client ad spend against potential by developing targeting model which incorporated brand sales and sales potential by neighborhood, increasing targeting precision.• GDM team beat sales and product mix goals each of last 4 years, leading the company. Show less Walmart Team Lead, managing all aspects of key premier account at Valassis. Managed account P&L, new business development, brand development, overall account strategy, campaign creative and shopper marketing initiatives. Led 8-member team of account executives, client service, marketing, targeting and response measurement, working closely with Walmart’s agencies: Media Vest, NSA and Halogen.• Generated over $8M in incremental billings with key CPG branding / promotional campaigns, including Walmart’s Baby Aisle, Pet Aisle and Hispanic initiatives.• Increased incremental billings over $4M by initiating strategic relationships with Walmart’s Hispanic, Digital and Shopper Marketing Agencies. Show less

  • Director Marketing, Brand Advertising

    Aug 2009 - Sept 2013

  • Director Sales & Marketing

    Mar 2008 - Aug 2009
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  LynchMarketingPartners

  Oct 2013 - Oct 2013

  Founder | LynchMarketingPartners Agency

  We specialize in Equity Mining/Marketing Analytics for auto dealer groups and individual dealers. Includes Loyalty, Warranty and Recall programs.