Chiara Ramozzi

Experience

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  Cassandra Goad

  Jun 2007 - Aug 2007

  Intern in logistic department

  Carried out tasks of customer service, telephone contacts with customers, running errands and dealing with suppliers, inventory, organizing documents, indexing and processing raw materials, warehouse organization.

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  L'Oréal

  Feb 2014 - Aug 2014

  Sales Analyst Intern - Helena Rubinstein

  - Strategic analysis of sales data, sell in and sell out, creation of ad hoc reports for sales team and management.- Tracking and analyzing sales figures, promotions and new product launches, supporting managers in identifying new business opportunities.- Regular contact and support for the Helena Rubinstein sales team, monitoring the progress of the sales and supporting the process of clients’ orders and returns of goods.- Supported the implementation of an exclusive loyalty program for the best HR consumers.- Contact with clients, understanding individual needs in order to make the best order proposal, tailored on their requirements and targets.- Organized the first “Just For You - Family & Friends”, a sale involving more than 4.000 people including employees and their friends, a green project aiming at reducing the CO2 emissions caused by the destruction of obsoletes products.Carried out tasks of : planning of the event, ideation of a system of communication and registration, coordination of more than 15 brands for creating the catalogue, pricing of the products, organization of ambassadors Show less

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  Mattel, Inc.

  Jan 2015 - Jul 2015

  Assistant Brand Activation Manager - Fisher-Price

  - Implementation of global strategy and operational execution at the local level (media, PR, web campaigns)- Development of targeted action plan to reinforce brand image and presence toward the core target (TV, new mothers press, CRM, Social Networks, web contests, targeted partnerships and brand experiences).- Strategic analysis of market, competition and sell out data.- Participation to the line selection and pricing, presentation to customers and sales force in showroom.- Launch of the brand “Thomas and Friends”. Creation of promotional material and organisation of event. Show less

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  L'Oréal

  Sept 2015 - Mar 2017

  - In charge of the market share of the hairstyling and men categories of L'Oréal Paris, following four brands: Elnett, Studio Line, Studio Pro and Men Expert.- Implementation of new product launches and definition marketing and promotional strategies to keep the market share growth- Proposition and implementation of promotional activities to trade marketing- Analysis of market and consumer data- Efficient interaction with other departments (sales, logistics, business development) to support marketing objectives- Management of budget for products and promotions and ensure sales forecast accuracy Show less - In charge of all the digital activities and strategies of the 5 L’Oréal Paris categories (Haircare, Skincare, Coloration, Styling and Makeup).- Management of the web-site and the digital marketing activities developing ad hoc landing pages and updating the products pages- In charge of relations with the Media agency, defined the objectives of the digital campaigns approving budget splits and content released.- In charge of web & performance marketing campaign: direct email marketing, search engine marketing (SEA e SEO), display ADV, Facebook ADV- Definition the social media strategy, following the social marketing of the brand (Facebook, Instagram, Twitter) managing the creative agency for the content definition and creation, the community management and the engagement activities. Show less

  • Product manager Hairstyling & Men, L'Oréal Paris

    Mar 2016 - Mar 2017

  • Junior Digital Specialist, L'Oréal Paris - Graduate Program

    Sept 2015 - Mar 2016
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  Mattel EMEA

  Mar 2017 - Mar 2023

  Sustainability project lead of PlayBack EMEA project, creating and implementing a circular economy program and driving the strategic change in the region with internal and external communication activities - Drive consistent brand activation strategies and plans, measuring them through sell-in and sell out analysis- Responsible for pricing, marketing quotas (P&L, margins, forecasting) and line selection.- Manage traditional and digital communication media mix, focusing on both kids and parents- A&P budget management- Management of multiple relations with key partners (Licensors and broadcasters)

  • Senior Sustainability and PR Asociate EMEA

    Sept 2022 - Mar 2023

  • Regional Brand Manager Fisher-Price

    Jan 2020 - Nov 2022

  • Brand Manager Barbie Iberia

    Nov 2018 - Jan 2020

  • Brand Manager Boys Portfolio Italy - Vehicles and Action Figures

    Mar 2017 - Nov 2018
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  ZeroCO2

  Mar 2023 - now

  Head of Marketing & Partnerships