Anderson Liao

Experience

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  工商银行

  Jul 2006 - Oct 2007

  Account Manager, International Trade Settlement

  • Executed transactions on forex businesses, declaration of international balance of payments, letter of credit, etc, and compiled related statements; • Answered for diverse businesses in trade financing, mortgage loan, money exchange and remittance domestically and internationally;• Dealt with clearance trades for current accounts and intra-city commercial bills through approved systems, monitored updates on anti-money laundering;• Developed and maintained relationships with key stakeholders to increase value, manage risk and ensure compliance. Show less

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  Minco Mining China

  Oct 2007 - Feb 2010

  Executive Assistant to VP

  • Provided a full range of general administration support to VP in relation to organising workload, rules drafting, filing, supervision and conferencing;• Managed and prioritised all correspondence initiating responses where appropriate and demonstrating a high level of discretion and confidentiality;• Oversaw businesses and activities in all departments, coordinated internal works and solved major issues;• Dealt with varied corporate licenses, including registration, renewal and storage, and took charge of procurement and handout of office goods;• Created project documentation, drafting timelines and charts, as required, coordinated projects to facilitate its smooth running;• Developed good relationship with business partners, welcomed visitors and organized conference for key guests;• Assisted with creating, maintaining, uploading and updating data on HR system and administered database where appropriate. Show less

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  CCECC Nigeria Limited

  Mar 2010 - Jul 2012

  Associate Project Manager

  • Established and maintained good relationships with government, owner, and community of all levels and disposed of miscellaneous demanding affairs;• Singled out decent local suppliers, followed up bulk commodity procurement flows, and ensured ample supply and prompt delivery to sites;• Ensured adherence to cost, schedule, and scope constraints by tracking budget and forecasts with proven analysis and rational suggestions; • Executed policies and procedures for the project, e.g. quality assurance, team reference guide, communication plan, and setting up the environment;• Interpreted dialogues, conferences and negotiations and translated official documents, engineering reports and business letters;• Completed diverse tasks in local HR recruitment, salary calculation and performance evaluation. Show less

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  Mission Hills China

  Nov 2012 - Apr 2016

  • Worked closely with Group Executive Director to implement a solid strategy behind managing varied projects in line with Dept's annual targets;• Designed and road-showed to potential partners proposals tailored to meet individual requirements, whilst putting in place innovative sports projects and tournaments;• Conveyed proactively the Group's branding vision to the business community and fostered continuous improvement in the spirit of social responsibility;• Collaborated with Legal Dept to accomplish the promoter/talent/sponsorship contracts, including drafting, implementation and renewing;• Devised competitive approaches to explore new opportunities to maximize commercial revenues for both the partners and the Group.About Mission Hills China Mission Hills China, owner and operator of Mission Hills Shenzhen and Mission Hills Resort Hainan, is a key player in the country's fledgling sports and leisure industry. The Mission Hills brand encompasses several sub-brands, including Mission Hills Golf Clubs, Mission Hills Residences, as well as Mission Hills Hotels & Resorts. It is also the host, promoter and underwriter of several major golf tournaments, including the Omega Mission Hills World Cup and the Mission Hills Star Trophy. The company employs approximately 11,000 people across its two operations. Show less • Developed a clear asset architecture of golf tournaments and events, including World Ladies Championship and World Celebrity Pro-Am, identifying portfolio gaps where appropriate; • Overall planning and all-process execution of members' world golf tours, including scoping and management of global DMC resources (up to 50 premium suppliers), business negotiation, marketing and sales, operations and after-sales for 12 monthly themed tours and 6 highlight outings annually; • Expanded and managed a diversified portfolio of 540 reciprocal and associate golf clubs worldwide to strengthen mutual cooperation and create added values for membership whilst reinforcing the Group's brand; • Partnered with customer relationship teams to shape new programs and projects successfully transitioning them from sales into delivery. Show less • Planned and executed an array of international golf tournaments, both professional and junior, to support the Group's strategy; • Collaborated with Operations and Sponsorship teams to conduct scoping, creation, development, budgeting, and hands-on delivery of golf events; • Coordinated with peers and internally to allow fulfillment of commercial benefits, brand growth, cost efficiency and media value for brands and partners alike; • Supported the T&S Dept in working across parallel depts to create conceptions to be monetized with focus on identifying opportunities within existing projects. Show less

  • Senior Project Development Manager

    Oct 2015 - Apr 2016

  • Project Development Manager

    Mar 2014 - Oct 2015

  • Tournament Event Manager

    Nov 2012 - Mar 2014
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  Leyuan Golf Travel

  Apr 2016 - Feb 2019

  Managing Director

  • Established strategic goals alongside the team to achieve short, medium and long-term targets for the Company;• Participated in leadership and commitment of golf tours and sports camps to ensure complaint-free experiences;• Surveyed markets and create cutting edge, bespoke hospitality products in golf and football;• Conducted varied training sessions for sales and agencies to match up marketing goals;• Initiated and maintained business ties with partners at home and abroad, including inspection and contracting. Show less

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  Lagardère Sports

  Feb 2019 - May 2020

  Head of Hospitality, Corporate Partnerships, Greater China

  Lagardère Sports is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients' needs. We believe sport inspires emotions and passion that are essential to enrich people's lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. Show less

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  SPORTFIVE

  Feb 2019 - Dec 2020

  Head of Hospitality, Corporate Partnerships, Greater China

  • Led sports hospitality BU in China, handled activation, established GTM strategies for varied industries and regions;• Offered consultancy for football events (brand-led or self-initiated) to put into place hospitality projects, ie. 2020 EURO Championship and 2022 Qatar World Cup;• Being responsible for all-sports sponsorship sales, covering varied rights packages on national teams, clubs, games, athletes etc.;• Managed sales lifecycle for over 400 brands, conducted prospecting, pitching, roadshow, contracting, payment, delivery. Show less

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  天音互动

  Apr 2021 - Jan 2024

  • Led sports commercialization team and reported to Chairman in terms of revenue generation, project delivery, and new businesses; • Applied multiple strategies and campaigns to increase storytelling, engagement and efficiency of sports IPs and licensing collaboration, with regards to Premier League, Serie A, LaLiga, NBA, winter Olympics, F1, esports, etc;• Evolved a unifying mission and guiding principles to rally internal teams and external agencies to boost sales records;• Overhauled event-marketing experience for fans when serving clients likes Tencent Games and Tencent Sports, with focus on brand experience;• Pioneered a range of metaverse businesses including digital collection and NFT, driving up multi millions RMB cash revenue quarterly from comic IPs like Uncle's Friends. Show less Tianyin Interactive is a full-service marketing agency dedicated to providing clients with high-impact, results-driven solutions. We specialize in marketing and managing corporate partnerships in the areas of comics and animation, video games, sports and entertainment.Our mission is to bridge the gap between corporate brands and sports rights holders, working on behalf of our clients to help them create meaningful partnerships. We strive to provide the best resources and services to create an unforgettable sports experience for all. Show less

  • Vice President, Sports Commercialization

    May 2022 - Jan 2024

  • Head of Commercial Partnerships, Sports BU

    Apr 2021 - Apr 2022
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  Galaxy Entertainment Group

  Jan 2024 - now

  Assistant Vice President - Sports Management - Entertainment Services

  • 2024.2.23-24: The Greater Bay Area International Sports Business Summit Inaugural Edition • 2024.4.15-21: ITTF Men's and Women's World Cup Macao 2024 • 2024.5.28-6.2: Women's Volleyball Nations League 2024 Macao About Galaxy ArenaConveniently located within Galaxy International Convention Center, Galaxy Arena is Asia's s most iconic and advanced MICE destination. This all-new 16,000-seat venue is the largest indoor arena in Macau, where spectacular events come to life - from world concert tours to thrilling world-class sporting events. Every guest at Galaxy Arena will enjoy unobstructed views and high-quality surround sound while high-definition broadcasting brings the event to every corner of the arena. It also features hospitality suites for guests to relax and network in luxuriously private surrounds while enjoying bespoke culinary services. Show less