Duo He

Experience

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  Alibaba.com

  Jun 2011 - Jan 2016

  Independently initiated contact and developed partnerships with several of the world's largest exhibition companies, driving the core business of trade assurance on the international station to collaborate with exhibition organizers. As trade shows transitioned into Business Unit (BU)-level projects, I consistently served as the Project Manager for the China Supplier Department, collaborating with the international station's Marketing Department, User Product Department, and external exhibition companies to ensure the successful execution of various project milestones. I established a comprehensive traffic funnel combining online B2B cross-border e-commerce with offline exhibitions, and closely monitored the progress of over 10+ exhibition projects. Mostrar menos Progressed from a Pay-For-Performance (P4P) Renewal Specialist to the supervisor of a major account user operations team. Learned the business logic behind traffic monetization, collaborated with Product Development (PD) to iterate on the P4P product, and optimized traffic slot design for consumer-facing products to create greater commercial value. Approaching from the user (merchant) perspective, I analyzed the lifecycle of user operations, designed operational actions for various touchpoints, enhanced the Return on Investment (ROI) for merchants, increased merchant activity, and took responsibility for merchant renewals. Mostrar menos

  • International Exhibition Cooperation PM

    Jan 2014 - Jan 2016

  • KA User Operation Department Advisor

    Jun 2011 - Nov 2014
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  Cainiao Networks

  May 2016 - May 2019

  Logistics Plan Design and Senior Operation

  Accumulated three years of experience in cross-border logistics, witnessing the early stages of digital transformation within traditional cross-border supply chains. Collaborated with international station trade assurance for small and medium-sized business transactions, as well as with AliExpress's wig business, contributing to the design of COSCO Shipping's innovative maritime logistics solutions. Served in product operations for a 4PL logistics service platform that catered independently to both sellers and buyers, offering a variety of cross-border logistics services via sea, land, and air express mail. Gained an understanding of the logistical pain points of cross-border e-commerce users, improved product usability, and facilitated transaction growth. Mostrar menos

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  Alibaba Group

  May 2019 - Jan 2023

  Private Domain Product Operation Expert

  Oversaw operations sequentially for storefronts, product detail pages, shopping carts, influencer platforms, customer reviews, and third-party ecosystem product operations. Enhanced cross-border e-commerce business through the ascension to a product knowledge-intensive phase, gaining a deeper understanding of how business logic is actualized through product design. Under the pressure of high concurrency and serving in core operational roles for multiple products, I facilitated the development of critical decision-making abilities regarding e-commerce product strategies. Distinguished the core functional value of products and their alignment with the platform's developmental milestones, utilizing data analysis to pinpoint business growth opportunities, and driving product growth in sync with different business stages. Mostrar menos

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  AliExpress

  Jan 2023 - now

  Israel National Goods Operation Manager

  Focused on tailoring the platform's product supply structure to suit the unique characteristics of the Israeli market. By conducting in-depth analyses and optimizing the product mix, as well as upgrading logistics services to meet local user demands, I have enhanced the efficiency of product transactions on the platform. Meanwhile, I have integrated internal and external resources to strengthen the traffic conversion mechanisms, fostering the continuous growth of transaction volumes. I am responsible for the transaction scale and long-term healthy development of the Israeli market, ensuring the steady growth of AliExpress's performance and the consolidation of its market position. Mostrar menos