Dilruba Shareen

Experience

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  My page

  Jul 2011 - Sept 2011

  Junior Executive

  My Responsibilities includes1.Implementation of LAWSON ERP.2.In house software analysis and development.3.Produce Different Business Intelligence reports from different data marts for different departments.4.Maintain Database for the project Integrated Customized Software for LAWSON ERP software M3.5.Develop cube with the help of SAP Business Objects for different data marts for the Business Object Users (to produce report by the user).

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  IMS Health

  Oct 2011 - Jun 2015

  Senior Software Engineer

  Working as a Senior Software Engineer in IMS Dhaka since 2011. More than 3.5+ years experience in database design ,development and programming and lead different project and contribute in system analysis & design, data analysis, Business Intelligence solution development and ETL process preparation.• Responsible for design and implement moderately complex data warehouse. Team work with several clients of IMS Health.• Lead projects as a lead developer and ensure that deadlines are met and also ensure that performance and consistency of design is maintained.• Requirement analysis, prototype/format design of reports, analytics and customize report application according to user requisite, also provide optimal Business Intelligence solutions as well as technical support to users.• Design and implement multidimensional model using SQL Server Analysis Service (SSAS).• Implements several Business Intelligence dashboard and functionality by writing MDX for different cubes.• Develop roadmap and automation tools to ensure project fulfillment using (SQL Server Integration Service (SSIS) to extract and transform data from different source raw file and load into single RDBMS.• Manage Technical root cause analysis and handle corrective action as part of the troubleshooting procedure.• Develop SQL Server functions and store procedures.• Responsible for SQL server 2012 administration, query optimization and performance tuning as well as fine tune and performance optimization of reports.• Write and assist in preparing task timing estimation, training, operating manuals and specification writing. Show less

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  Robi Axiata Limited

  Jun 2015 - Jul 2022

  • Identify and translate market opportunities into actionable recommendations, prepares Analytical Models to drive company’s revenue target. • Working with multiple Marketing team (Device, Data business, Market Strategy, Enterprise Business team) in finding data led ways to attract new customers, maximize value of existing customers and retain the most profitable ones. • Played an instrumental role in the transform journey of Robi from traditional business process to AI & Analytics led organization as a forerunner AI adopter inside the organization. • Responsible for developing Analytical Models for Data Business which drives the overall revenue growth of Robi. Show less As a telecom professional my main focus is to collaboration technologies with business need and to take the business challenges to grow with knowledge as well as with the organization.• End to end responsibility for business intelligence reporting and solution development for Enterprise Business and Digital Service team.• Responsible for data modelling and reporting for Market Operation.• Analysis on effectiveness, revenue impact and growth opportunities.• Generate Business performance monitoring dashboard and SMS update.• Design and develop different analytic models to be used for Data mining, knowledge discovery and predictive models.• Participate as a core team member in Biometric project.• Develop analytical reports in BO/OBIEE to facilitate business user to extract reports by themselves.• ATL/BTL campaign performance tracking and pre - post analysis.• Large and complex data processing and ETL development and maintenance.• Customer segmentation generation and analysis for specific offer. Show less

  • Data Insight Manager

    Aug 2017 - Jul 2022

  • Specialist, Predictive and Advanced Analytics

    Jun 2015 - Jul 2017
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  Banglalink

  Aug 2022 - now

  CVM & Digital Analytics Senior Manager

  • Build deep base understanding aimed at finding commercial opportunities to be unlocked and perform analysis to support the realization of base management.• Analyze Commercial impact of BTL Programs on product penetration, ARPU and incremental value delivered.• Define analysis to identify opportunities to apply product and tariffs to maximize lifetime value.• Identify changes in customer behavior and competition offers and changes in offerings and creative products to counter negative impact of competition.• Work closely to the base management team for better targeting plan leading for higher customer engagement and improving churn and retention.• Ensure micro segmentation based on subscriber usage (voice/data/vas), digital affinity for targeting right customer.• Design and build technical processes to address business issues.• Analyze loyalty and premium segment ARPU and usage growth and behavioral impact to increase their engagement.• Identify and share insights of all businesses digital assets.• Responsible for customer digital segmentation for managing the digital tagging environment in order to collect accurate and relevant data to measure user behavior and digital performance. Show less