Kuneek Gupta

Experience

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  IBM

  Jun 2016 - Aug 2016

  SUMMER TRAINING IN CLOUD COMPUTING

  IT HELPED ME ENHANCE MY SKILLS AND EXPLORE MY POTENTIAL

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  Ericsson

  Mar 2018 - Jun 2019

  Automation Engineer

  • Developed automations for clients from Dubai, Saudi Arabia, Tanzania and Niger through Ericsson’s inhouse tool Enable (Resolve)• Develops front end applications• Provided support to the various IT tools of Ericsson like-Enable, ServiceNow, Blue Prism

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  Outlook Publishing (India) Pvt. Ltd.

  Dec 2020 - Jan 2021

  Live Project-Sales and Marketing

  Generating sales for Outlook by targeting potential customersDevelop market strategy, perform marketing research and marketing analyticsPerforming Decision Analysis in Excel

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  Quollab

  Feb 2021 - Mar 2021

  Performance Marketing Intern

  Performance Marketing Experience ProjectWorked on CPC-Generating Sales, Leads ,ClicksWorked on developing sales funnel and Digital marketing-Facebook campaigns

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  Outlook Publishing (India) Pvt. Ltd.

  May 2021 - Jul 2021

  Sales And Marketing Intern

  Study done to understand the Market Scenario of Outlook India magazine and its competitors by performing a series of tasks on CRM, Digital Marketing, Product and Brand Management and Advertisement.

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  Hershey India

  Jul 2021 - Sept 2021

  Live Project-Grow the retail channel for Hershey’s Milkshake

  1.) Analyzed market data for Hershey’s Milkshake and competitors across different stores: Kirana, Modern Trade, Food stores, etc2.) Analyzed in-the-store metrics like off-take, the share of shelf, on-the-shelf price point, and expiry dates3.) Analyzed shopper engagement funnel to identify growth opportunities4.) Identified the Target Shopper basis their profiles, shopping missions, in-store decision-making factors, and the activation & promotions that work for them 5.) Created solutions to attain in-store growth for Hershey’s Milkshake Show less

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  Flipkart

  Jul 2021 - Sept 2021

  Live Project-Drive the Baby Care Category for Flipkart

  1.) Conducted an E-commerce competitor analysis to understand the best-selling sub-categories, variants, brands, and SKUs2.) Created quantitative surveys to understand preferences towards channels, variants, SKUs, etc. and identified the target shoppe3.) Identified growth opportunities by creating the user engagement funnel online by conducting user-led website testing to identify pages where the user experience dips4.) Underwent shopper immersions with target shopper and understood their decision making, delight & pain points in the shopping experience5.) Crafted solutions across product mix, user interface, content marketing solutions as well as overall shopper experience to help grow the category Show less

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  Tata Consultancy Services

  Jul 2022 - now

  Scrum Master

  • Facilitates sprint planning, daily scrums, retrospectives, stakeholder meetings, and software demonstrations, working closely with the product owner and the development team in order to achieve sprint goals effectively• Manage development teams, projects and delegating tasks to ensure that team follows agile practices and scrum framework values, work to increase team efficiency and guidance for process improvement• Experienced in identifying problems, impediments, dependencies and other team dysfunctions and assist project leaders in the implementation of corrective and preventive actions to improve customer satisfaction• Provides Governance and Reporting and to the management as required and carrying out and strengthening the risk management to minimize project risks Show less