Jeff Ellis

Experience

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  Trader Joe's

  Sept 2000 - Jan 2007

  Crew Member

  Product purchasing for all major grocery categories with specialty in wine, beer and spirits. Team lead with focus on product knowledge, customer interaction and merchandising presentation. Daily logistics and receiving of goods. Store volume 40mil annually.

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  BevMo!

  Sept 2007 - Sept 2021

  Managed a territory of 16 – 22 store locations to optimize sales & profit and mentored an Area Manager that handled 6 – 10 locations by setting clear expectations and inspiring leaders to perform at a high level. Developed high-potential Area Managers to District Managers by regularly providing positive and constructive feedback on personal development and business performance.Highlights of accomplishments in this role include:• Administered 22 stores and 23 direct reports with 700 total team size to achieve larger organizational goals by recognizing exemplary work, setting clear expectations, and offering training opportunities.• Spearheaded new store openings and relocations, including 2018 Rancho San Diego GO, 2019 Carlsbad GO, and 2019 Mira Mesa relocation to increase profits and generate revenue.• Executed sales strategies amidst the COVID-19 pandemic while supporting the team of people in the field with a strong in person pressence to support, listen and keep a strong feedback loop from the field to continue to deliver a great experience for our customers.• Optimized an e-commerce environment in response to the changing consumer landscape to ensure that business stayed competitive in the marketplace. Show less Headed a turnaround in culture within the district by developing a comprehensive plan and identifying the values, beliefs, and customer-focused behaviors needed to succeed. Hired new team members to utilize fresh perspectives and ideas, build capacity, increase innovation, and drive success.Highlights of accomplishments in this role include:• Superintended 10 direct reports with 200 team sizes to create a functional and efficient workplace by capitalizing on employee strengths.• Standardized sales floorplan to improve traffic flow and enhance customer experience, earning recognition as MVP and attaining year-end average ticket results of +3.50% in 2015.• Remodeled 3 stores in the market within three months to attract new customers, increase sales, and improve the overall shopping experience for existing customers.• Aligned marketing standards with the company’s objectives and the personal brand by focusing on customer service, driving sales, and operational best practices. Show less Leveraged community outreach to increase sales/brand awareness and recognition, building trust and loyalty among community members and driving sales. Oversaw all of the required budgets and KPIs by defining clear goals and targets and monitoring expenses.Highlights of accomplishments in this role include:• Amplified annual sales within the area in a meaningful way by focusing on the in store experience and team member interaction with customers.• Concentrated on coaching employees to boost efficiency by collaborating on solutions and devising a proper action plan. Show less

  • Region Manager

    Feb 2017 - Sept 2021

  • District Manager

    Feb 2015 - Sept 2017

  • Area Manger

    May 2013 - Sept 2015

  • Store Manager

    Sept 2007 - May 2013

  • Training Facilitator

    Sept 2007 - Jan 2013
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  Gopuff

  Sept 2021 - Jan 2024

  Optimized customer experience in store and in quality of order, speed of delivery, and specific KPIs measurable to drive loyalty by understanding customer needs and preferences. Source the right individuals for leadership positions to drive success and develop/nurture talent. Promoted several internal candidates to retain top talent and reduce the risk of losing valuable employees to competitors. Direct company integrations and manage change by setting clear direction, forging partnerships, and building relationships.Highlights of accomplishments in this role include:• Managed five direct reports (region managers) with a total team size of 1000 to increase operational capability by measuring performance and encouraging open communication. • Contributed to many cross functional teams to successfully complete key company initiatives including upgrading HRIS systems, establishing an activity-based labor model, developing competative response marketing plans and enhancing the company website.• Trained and mentored field leaders on operational processes focusing on praising achievements, rewarding growth, and eliminating improvement barriers. Show less

  • Market Manager - Director - Southern California and Arizona

    Aug 2023 - Jan 2024

  • Regional Manager Level II

    Sept 2021 - Aug 2023
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  EssilorLuxottica

  Apr 2024 - now

  Senior Regional Manager