Charmy Shah

Experience

• 

  Brandnew Studioworks LLP

  Jan 2012 - Oct 2012

  Visualizer

  Established trusting relationships with designers, vendors, and key clients and provided layoutsand designed printworks for corporate contracts such as TVS & Sons, TVS Logistics, TCS,Standard Chartered, CUMI (Murugappa group of companies) under tight deadlines.

• 

  TVS Industrial & Logistics Parks Pvt. Ltd.

  Jun 2012 - May 2014

  Experience Designer

  Applied design thinking skillsets in processing an Inhouse Quaterly Magazines for TVS logistics, India.

• 

  Murugappa Group

  Feb 2015 - Sept 2015

  Graphic Design Consultant

  Designed a training module for new recruits by building service design products to establish seamsless communication.

• 

  Chrysalis

  Jan 2018 - May 2019

  - Designed, developed, and launched a pre-primary curriculum with learning materialsfor over 75 CBSC schools. in India.- Designed & developed artworks for Adu Dhabi Educational Council - Grade 10 | Girls’ EducationGuide – Student Journal, Textbook, and Teachers Guide.- Lead design projects for the company and collaborated closely with various teams toensure seamless design aesthetics across all the marketing platforms. - Responsible for the UI design decisions to create Teacher’s Guide Application,Sales Kit & Q1 -Q4 Research & Feedback Questionnaire.- Developed government proposals/presentations for BaLA (Building as a Learning Aid).- Analyzed challenges and gaps by applying design thinking principles andimplementing solution for internal processes.

  • Lead Designer

    Sept 2018 - May 2019

  • User Experience Researcher I

    Jan 2018 - Sept 2018
• 

  Tag

  May 2020 - Apr 2022

  - Trained creative designers and brand guardians across regions on LEGO guidelinesand legal compliance- Created training modules for the team that includes complex artworks, building templates,evaluating creative work against QC standards, legal and licensing compliance,typography, and brand guidelines.- Designed brand platform for the team to refer all the feedback from Senior Art Directorsand Global Brand managers.- Developed a tactical client briefing form for external/internal markets & regionsto add all the necessary information for creative jobs. Show less

  • Brand Executive | Creative, LEGO

    Jun 2021 - Apr 2022

  • Brand Guardian | LEGO

    May 2020 - May 2021
• 

  Williams Lea

  May 2022 - now

  - Managing a team of 15 members.- Created a training scorecard, quizzes for the team to ensure in-depth knowledge about the brand and its various guidelines.- Guided the team to document their best practices that includes feedbacks from senior designers and clients which is useful for quick and successful onboarding of a new member.- Developed a dynamic quality checker form for the team to avoid errors which resulted in only 17 errors out of 2500 jobs delivered [Q4 (2022) & Q1 (2023)].- Meticulously planned a weekly shift roster for 2 separate teams Oct 2022 - April 2023.- Ensure any feedbacks/change in the work process is communicated and actioned by my team within 48 hours.- Assessing and allocating incoming Creative Services team requests using the department’s workflow tool against available resourcing on shift.- Liaising with internal teams, clients, and supplier teams to facilitate efficient delivery of Creative Services projects (including advising on WFC process for those new to it).- Establishing and maintaining excellent client relationships and enabling all work to be completed to a high standard within given timeframes.- Escalating all client-related concerns and queries, taking ownership of issues, and offering valid alternatives to the client.- Created and documented an in-depth operating manual for new joiners (SOP).- Developed a self evaluation review system for the team to ensure their detailed performance is captured on monthly basis. Show less

  • Associate Client Manager

    Jun 2024 - now

  • Team Lead

    Jan 2024 - Jun 2024

  • Workflow Coordinator

    May 2022 - Jun 2024