Anna Pederzoli

Experience

• 

  Microsoft

  Jul 2006 - Sept 2006

  Internship

  Documentation in english of the services process in the service area: Balance Score Card (BSC), Forecast, Premier, Security Quality Assurance (SQA).Key Achievement:Generate a manual of the processes handled in the services area of Microsoft Venezuela subsequently implemented in Latin America countries.

• 

  L'Oréal

  Jul 2008 - Nov 2011

  Product Manager Matrix

  • Increase brand leadership in the market for professional hair products• Develop, implement, and monitor annual marketing plan, including marketing strategies (product, distribution, promotion, and price). Key achievements:Successfully performed strategic launches remaining within the best selling products of the brand. Creation and planning of interesting project to increase the brand equity of professional products division.• Maximize efficiency and ensure profitability budget of marketing actions.Key achievement:Implementation of promotions and methods to control the correct execution of them in the distributors, gaining good marketing contributions.• Market analysis, competition, consumer and sell out of each distributor.Key achievements:Conduction of a market research that helped us build the MAG (Segmentation current beauty salons) of the brand.Application of new measurement variables in business growth.• Work with the sales team successful meeting established goals and profitability of the budget.• Creation of a strategic international network. Mostrar menos

• 

  Robert Bosch

  Nov 2011 - Jan 2018

  • Brand Manager Dremel for Venezuela and Central America

    Jul 2013 - Jan 2018

  • Brand Manager Dremel

    Nov 2011 - Jul 2013
• 

  CHANEL

  Jan 2018 - now

  Manage, coordinate, and implement sales strategies, marketing plan, and promotional efforts by analyzing business indicators such as, but not limited to, P&L, stock levels of clients, net sales, sales rotation, among others. Assist Travel Retail VP in devising and implementing strategies to reach specified objectives within the area of North America.

  • Director of Travel Retail Americas

    Mar 2023 - now

  • Head of Travel Retail Americas

    Nov 2020 - Jul 2023

  • Travel Retail Sales Area Manager

    Jan 2018 - Nov 2020