Alia Najjar

Experience

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  M&C SAATCHI MENA

  Jun 2017 - Jul 2017

  Client Services Intern

  • Conducted extensive research on best practices and latest trends in the telecommunications industry• Prepared creative briefs that guided the development of creative materials for different communication campaigns

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  Curly Brackets SARL

  Jun 2018 - Aug 2018

  Digital Marketing Intern

  • Collected and analyzed data on Facebook’s Business Manager, identified trends, and proactively communicated insights to ensure positive ROI• Developed 3 social media strategies for Hyundai Motors focused on brand awareness, up-selling, and customer retention• Prepared a lead generation campaign for a newly opened gym, which consequently increased footfall• Acquired Photoshop skills through photo editing, cloning, and working on different layouts to support the digital media platforms of multiple clients Show less

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  BLESSING

  Aug 2018 - Jun 2021

  Digital Account Manager

  • Launched message, traffic, and conversion campaigns through engaging with customers, collecting leads, and boosting sales• Maintained strong social media and brand presence across Facebook and Instagram platforms• Created content calendars and schedule posts on Facebook Creator Studio• Grew and optimized our paid search through ongoing testing of keywords, ad copy, landing page recommendations

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  IMPACT BBDO

  Jul 2019 - Dec 2020

  Account Executive

  • Managed operations of Pepsi, Mirinda, 7 Up, Aquafina, Mountain Dew, Tropicana, Lay’s, and Evervess in Levant, North Africa, and KSA• Supervised on daily advertising and communication operations (including ATL, BTL, digital) and their implementation with suppliers across different parties on corresponding media channels and platforms• Launched promotional campaigns to successfully introduce new products in different markets to increase market share and sales• Coordinated with the digital team on the development of content strategy on social media platforms• Strengthened brand equity and increased awareness by focusing on consumer engagement activations, promotions, and major sponsorship events in the region Show less

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  Maria Pino

  Oct 2020 - Mar 2021

  Digital Account Manager

  • Implemented promotional social media campaigns and ensuring cost effective strategies to deliver strong ROI• Monitored, tracked and analyzed campaigns using Google Analytics and Facebook Insights• Reported campaign performance and reviewed effectiveness to maximize results• Created and executed engaging social creatives through photography and Photoshop

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  Artefact

  Dec 2020 - Aug 2022

  • Working on Ooredoo Qatar to maximize performance using standard PPC practices (such as adjusting bid strategy, improving and testing creatives, and enhancing campaign targeting and scheduling)• Working towards a specific ROI figure through manual bid optimization and budget management• Assisting with the compilation of weekly, biweekly, and monthly campaign reports• Feeding into the campaign strategy with recommendations to improve performance and operational efficiency

  • Senior Digital Marketing Executive

    Jul 2021 - Aug 2022

  • Digital Marketing Executive

    Dec 2020 - Jul 2021
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  Google

  Aug 2022 - Apr 2024

  Account Manager