Anna Barto

Experience

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  Google

  Jun 2011 - Oct 2014

  - Crafted intricate, audience-focused advertising strategies across Google-powered display media.- Led major beta tests involving Facebook AdEx and Nielsen audience reach reporting, contributing to innovative advertising initiatives. - Launched the first agency program for small & medium-sized agencies in the Czech Republic & Slovakia, managing a portfolio worth over $2M.- Achieved the second highest incremental spend (24% average weekly uplift) across global small & medium-sized agency programs.- Worked closely with digital departments of the agencies on YouTube, mobile, display, social, and search strategies for selected clients.

  • Audience Data Analyst, Display Advertising, UKI

    Jul 2013 - Oct 2014

  • Media Agency Strategist, Digital Advertising, CZ/SK

    Jun 2011 - Jul 2013
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  Transformatlab.eu

  Jun 2014 - Sept 2014

  Transmedia Producer, UK/France/Hungary

  - Selected as one of only 9 participants in EMEA each year.- As this was the last year of TransformatLab, I spearheaded the pre-production and development of Transmedia Academy, an interactive multi-platform learning experience centred around transmedia storytelling; this innovative project encompassed a web interview series, a MOOC/YouTube channel, and a tablet app.- TransformatLab was a cross-platform idea development lab in partnership with Skillset Media Academy Wales and MEDIA, co-sponsored by Channel 4; it focused on creative ideation, wireframing, rapid prototyping, budgeting and scheduling of multiplatform projects. Show less

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  YouTube

  Oct 2014 - Jul 2017

  YouTube Content Strategy & Partnerships Manager, CEE + IL

  - Championed the YouTube Partner Program launch in 10 countries, impacting over a million YouTube channels and 100+ million monetisable views per week; leveraged extensive data analysis, country prioritisation & budgeting to create a launch strategy; collaborated cross-functionally with product, legal, PR, sales, and marketing teams.- Headed the global crowdfunding activation for YouTube, leading the initiative from inception to global implementation, including research, hypothesis generation, educational material creation, and collaboration with the EDU team for a successful Creator Academy session.- Earned the YouTube North Star Award in 2016; recognised by the VP of YouTube Operations for exceptional impact in activating auto mid-roll ads for channels with long-form content, contributing to a 30% increase in revenue per hour.- Served as a YouTube content expert, specialising in programming strategy, amplification & commercialisation, creative format development, digital-friendly production, and digital rights management.- Developed and nurtured a diverse portfolio of talent, including film & TV production companies, music labels, radio stations, as well as individual creators in beauty, gaming, and comedy verticals.- Acted as the London YouTube Space liaison for the Czech feature documentary 'Nejsledovanejsi' (translated to 'Following' in English), capturing a year in the lives of 6 popular Czech YouTubers. Show less

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  Advanced Systems Group, LLC

  Feb 2018 - May 2024

  - Launched and managed a successful podcast with over 1.5 million downloads (in 2.5 years), executing various experiments to boost performance; implemented a smart app banner (achieved a 146% increase in downloads) and a transcript workflow (over 20% of listeners downloaded transcripts).- Led and mentored a team of producers based in the US and UK, overseeing end-to-end production of 100s of externally facing online videos & podcast episodes annually.- Formulated annual content strategies and individual project briefs, managing budgets ranging from small (under $5k) to large projects (~ $50k - $100k) to extensive campaigns and programs (~ $500k - $1M).- Drove adoption of best practices by authoring documentation and providing training, exemplified by the creation of resources such as "Top 10 strategies for developer video content," "Podcast series: from zero to hero" and "YouTube Short best practices."- Oversaw a beta test of YouTube's multi-audio track feature with Google's Universal Translator team for AI-generated synthetic voice in multiple languages.- Continued producer duties for selected high-profile projects. Show less - Revitalised and managed an underperforming YouTube channel, doubling annual subscribers from 30k to 70k+ each year while increasing views by 50% (from 4M to 6M), and watch time by 80% (from 100k to 180k+ hours); pioneered a content pipeline for the channel, introducing 9 new series; oversaw the channel's digital management and leveraged data analysis to optimise content performance; all this achieved without any paid advertising.- Led end-to-end production of various video and audio formats, catering to Google's online media channels with a technical focus.- Specialised in educational videos, including in-studio productions with sets & green screen, remote productions, and animations.- Conducted documentary-style video shoots at diverse locations across Europe, the Middle East, and the US.- Collaborated cross-functionally with a global team of in-house and freelance experts, including cinematographers, editors, motion graphic designers, illustrators, sound designers, and distribution and social project managers. Show less

  • Senior Video Producer (contracted by Google Developer Media Lab)

    Mar 2021 - May 2024

  • Video Producer (contracted by Google Developer Media Lab)

    Feb 2018 - Mar 2021
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  MONIIFY

  Jun 2024 - now

  Content Product Manager