Ayodele Olubuse

Experience

• 

  Broad Street International

  Apr 2015 - Mar 2016

  Media Assistant to the CEO

  • Planning and organizing of events• Marketing and publicity of events through social and conventional media• Write press release on behalf of the CEO and work out the publication on National Dailies• Writing and developing training proposals on behalf of the firm• Devise and execute marketing strategies to attract new partners and clients for the firm.• Managing budget, resource and timeline• Writing and developing marketing communications

• 

  MME, Africa

  May 2016 - Apr 2017

  Assistant Head, Editorials

  Writing Newstories, Articles and ReviewsEditing and Coordinating Newstories, Articles and Reviews for PublishingOnline Contents ManagementWriting Press Releases and FeaturesArranging Interviews with celebrities and public figuresConceptualisation of Ideas and PR campaignsProduction of Vox PopuliManaging 'Brand Values' (an online web platform)

• 

  CAFONNG

  May 2017 - Apr 2018

  PR/Digital Media Strategist
• 

  Ideas House Marketing Communications Limited

  Apr 2018 - Sept 2021

  ResponsibilitiesLead a team of 6 digital enthusiasts and experts who manage the overall digital marketing strategy for the Agency and its Sister companiesDesign winning strategies and content calendar to help clients drive marketing narratives to their target audience Copywriting and conceptualization of ideas for content creationSetup paid ads as well as provide detailed analytics and reports for all campaigns and owned platform activities Supervise and approve content direction for multimedia teams as well as virtual events engagementsIdentify, profile, recruit and manage influencers in line with campaign objectivesAchievements• Executed the first Pan African Online Campaign for the agency.• Planned and executed the digital campaign strategy for the launch of NNPC Retail's motor lubricant end to end, with over 1m impressions across all social media platforms, 35,000 earned media and engaged over 200,000 people. The campaign #namypapabornme trended number 1 for 3 days in Nigeria and Ghana• Planned and executed the first Digital Content Conference for MTN Nigeria which later won an award at the EXMAN (Experiential Marketers Association of Nigeria) Award, 2019.• Amplified and generated adoption of the *559# for Nigeria Insurers’ Association on a campaign tagged #WetinYouCarry, a campaign designed to ascertain legitimacy of vehicle insurance documents; 110% result achieved over target. Show less

  • Head Of Digital

    Aug 2019 - Sept 2021

  • Digital Media Specialist

    Apr 2018 - Jul 2020
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  Drinks.ng

  Sept 2021 - Feb 2023

  Digital Lead
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  Ideas House Marketing Communications Limited

  Feb 2023 - now

  Product Manager