Maureen Kennedy

Experience

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  Citibank

  Jan 1990 - Jan 1999

  Vice President Marketing

  Vice President, US National Marketing• Directed the research and development of new communications segmentation strategy and agency/client planning model that resulted in portfolio growth ranging from 4% in savings balances to 7% growth in checking balances. Average opening deposits increased 12.5%.• Active member of international retail design team, pioneered and implemented the marketing strategy supporting the roll out of 25 model branches improving the return on investment from 3 yrs. to 18 mos.• As product manager for deposit and investments, realized 200% increase in deposits, 75% of new customers opened additional accounts, and online banking activation increased 112%Vice President, Brand Development, Brussels, Belgium (1992-1994)• Managed advertising and public relations agencies and directed tri-lingual staff in a wide variety of acquisition campaigns in support of brand and global consumer bank strategy.• Launched brand campaign introducing Citibank to the Belgium market. Elements of campaign included TV, print, magazine, outdoor, in-branch merchandising and direct mail. Unaided brand awareness increased from 2% to 15%.• Introduced first combo savings / transaction account resulting in 12,000 new accounts.Vice President, Advertising, Midwest Region (1990 - 1992)• Developed and launched regional home equity credit campaign repositioning the bank as best provider and achieving #1 market share in its category• Coordinated national investments services campaign which realized a 40% lift in sales over three months. Show less

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  FlyWheel Media; Thomson Newspapers

  Jan 1999 - Jan 2001

  Marketing Director

  Directed brand development, internet marketing strategy, research and client acquisition campaigns as member of senior management team. Managed team of 5 brand managers and analysts supporting all on-line and print publications.• Doubled client base, increased revenue 75% year over year and heralded transformation from print-only content provider to new online business model by driving creation and launch of name change and new brand identity.• Managed new internet marketing strategy, the 1st of its kind in newspaper industry, delivering high-interest vertical content and technology tools to local media web sites. Show less

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  Deloitte

  Jan 2000 - Feb 2005

  Served as member of small team instrumental in preparing firm for major shift in how they would go to market. Moved revenue model toward consultative thought leadership not dependent upon audit.• Developed and managed internal communications targeting 450 global client service teams, demonstrating through actual partner / client experiences how new “Go to Market” strategy could result in deeper relationships and enhance return. o Communication elements included monthly newsletters, weekly bulletins electronic broadcasts, e-surveys and monthly on-line partner meetings.• Created internal communications e-survey and sent to more than 800 partners, exceeding historical response rate by 20%. Analysis was instrumental in development of firm-wide communications plan that was rolled out at annual Partners’ Conference. Show less

  • Internal Communications Director; Global Strategic Clients

    Jun 2001 - Feb 2005

  • Internal Communications

    Jan 2000 - Jan 2004
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  PME Enterprises LLC

  Jan 2005 - Jan 2006

  Independent Contractor

  Facilitated seamless vendor engagement as on-the-ground local representative. Met with local hotels, caterers, restaurants, speakers and venue personnel.• Contributed to development and production of 3 marketing conferences: Marketing to Women 2005 and 2006 and Marketing to Moms in 2005, resulting in SOLD-OUT conferences.• Developed and implemented project management processes for site reviews, vendor negotiations and sponsor relationships, ensuring expenses on budget.

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  Citibank

  Jan 2007 - Jan 2015

  Vice President Retail

  Returned to financial services on retail side of business as sales representative calling on HR directors of large companies before transitioning to Branch Manager of newly opened branch in mid to low income market; after 3 years took the opportunity to co-manage larger office as operations manager.• Achieved operational stability of $27M downtown branch by performing monthly and quarterly internal audits.• Implemented client excellence strategy, achieving customer service goals in 2013 and 2014.• Attained 91% of full year corporate sales goal in 9 months by collaborating with internal business partners in Wealth Management, Commercial Business and Mortgage.• Designed and implemented sales process that improved closing rate of corporate outreach program by 80%.• Improved lead acquisition 50% by developing sales training and coaching for bankers. Show less

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  Flank 5 Academy

  Jan 2016 - Jan 2017

  Freelance Marketing Consultant