Guilherme Lasinskas

Experience

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  Conta Simples

  Oct 2021 - Aug 2022

  Business Intelligence Analyst

  Responsible for sales performance, focused in conversion results and help building the area:- Ownership of all numbers in the commercial area (sales and pre-sales), enabling effective monitoring and analysis of key performance metrics with a focus on the commercial area;- Developed and executed a weekly KPI's meeting, enabling effective monitoring and analysis of key performance metrics;- The entire Commercial Intelligence process was automated through Python and Data Scraping, allowing the team to grow almost fourfold;- Led the analytical side of some initiatives within Sales and Pre Sales teams, driving significant improvements in key metrics like conversion and signed contracts.Skills: Data-Driven Decision Making, Excel, Data Visualization, CRM, Hubspot, Python, APIs Show less

• 

  Flash

  Aug 2022 - May 2024

  Responsible for turning revenue data into insights, analysis, and decisions, focused on improving revenue performance:- Ownership of all numbers within the Revenue structure, helping the company's decision-making, focusing on the revenue and strategy areas;- Developed and executed a weekly KPI meeting, enabling effective monitoring and analysis of key performance metrics;- Topline control of the Business Plan and interface with the finance team, optimize long-term profitability;- Led the analytical side of some initiatives within Sales and Pre Sales teams, driving significant improvements in key metrics like conversion and signed contracts.Skills: Data-Driven Decision Making, Financial Analysis, Excel, Data Visualization, CRM Show less

  • Business Analyst

    Nov 2023 - May 2024

  • Jr. Business Analyst

    Aug 2022 - Nov 2023
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  Nubank

  May 2024 - now

  Business Analyst

  Responsible for turning CRM and communications data into insights and decisions:- Analyzed the impact of all CRM initiatives on cross-selling, estimating the financial impact of each test on financial metrics and guaranteeing a data-driven decision-making process;- Executed several A/B tests to boost customer engagement with communications;- Led the analytical side of investment initiatives, driving significant improvements in key metrics like Net New Money (NNM) and Assets Under Custody (AuC);- Developed and executed a weekly KPI's meeting, enabling effective monitoring and analysis of key performance metrics.Skills: Data-Driven Decision Making, Financial Analysis, A/B Testing, Scala, ETL, Databricks Show less