Craig Katz

Experience

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  E. & J. Gallo Winery

  Jan 2000 - Jan 2006

  Senior Market Speciaist

  Managed all sales functions in the highly competitive San Francisco and Peninsula territories. Sold and marketed 42 brands and 180 products (large production, boutique, imported, and domestic wines). Managed and grew 100 key on-premise and retail accounts. Directed, managed, and motivated distributor sales reps and regional manager to achieve sales goals. Key accomplishments:• Promoted to manage largest, most competitive territory in the company• Key accounts generated highest case volume of all Northern California territories• Developed sales tools, materials, and training seminars utilized by distributor reps and co-workers• Primary field liaison to marketing department and winemakers Show less

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  Ste. Michelle Wine Estates

  Jan 2006 - Nov 2019

  Manage the distributor relationship for multiple Washington State on and off premise teams. Effectively manage buying relationships with key accounts including chains and casinos to achieve volume and distribution objectives while staying on budget. Manage distributor inventory for wine and POS and set incentives. Frequently execute blitzes, ride-withs, and surveys. Maintain portfolio price book, a key asset used by distributor.Key accomplishments:• Villa Maria Salesperson of the Year (for NW region), 2013• Achieved 110% of goal (average) in 2018 for the four major new product launches • Achieved highest share of cases displayed (SMWE vs. other brands) in focus chain accounts in Western Washington in 2018• Expanded presenter role at distributor GSMs to include SMWE’s sales and marketing programs• Selected to participate in creation of SMWE U career development program• National Wine Education Team liaison for Washington sales teams Show less Directed the execution of the company’s strategic sales plans through assigned counties in Washington. Conducted sales meetings and training sessions for distributor’s sales and management staff. Effectively managed buying relationships with key on and off premise accounts to achieve case sales and distribution objectives. Distributor training and education.Key accomplishments:• Antinori Salesperson of the Year (for NW region), 2009• Business Development Manager of the Year (for the entire U.S.), 2007 • Designated wine educator at distributor GSMs• Established as primary resource in sales region for product knowledge Show less

  • State Sales Manager

    Jan 2013 - Nov 2019

  • Business Development Manager

    Jan 2006 - Jan 2013
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  CkSomm

  Apr 2020 - Jan 2024

  Owner & Principal Consultant

  Consulting services and Virtual EventsClients have included: Amazon, Nordstrom, National Charities Association, Lighthouse for the Blind, Kirkland Performance Center, and Barrels Wine Shop

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  Frederick Wildman & Sons

  May 2021 - Feb 2024

  Regional Sales Manager

  Pacific Northwest - WA, OR, AK, ID, MT