
Raphael Guimarães
Administrative Manager

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About me
MBA Sales Operations Manager | Driving Sales Growth, Process Improvement
Education

Insper
2020 - 2020Organizational LeadershipRemote team leadership specialization that helped me understand and evolve in an online team management environment.

University Canada West
2022 - 2023Master of Business Administration - MBA Entrepreneurship/Entrepreneurial StudiesActivities and Societies: During the MBA, I was part of the university team, which got second place at the provincial MBA games in 2022 and fourth place at the National MBA Games in 2023. During the MBA, I focused on entrepreneurship, which led me to study the design thinking approach for solving problems, how to prototype an idea, and how important is to have a good business plan. The entrepreneurship focus led to a better understanding of how to solve problems, manage my time effectively and build my stick-to-itiveness to engage and realize any project I want.

Universidade de Coimbra
2013 - 2014Gestão Gestão de Empresas Academic Interchange ProgramActivities and Societies: While studying in Coimbra, I also worked at AIESEC as a team leader responsible for opening internship opportunities with local companies to international students. Academic interchange program between my University in Brazil and the University of Coimbra for one year.It was a very enriching experience, both academically and personally. Without a doubt, it was a learning experience for me. Surviving far from home and in another culture seemed easy until I started to experience it. I grew my awareness about other cultures and how to live and understand every human being. Furthermore, I tried different teaching and assessment methods, which showed me the… Show more Academic interchange program between my University in Brazil and the University of Coimbra for one year.It was a very enriching experience, both academically and personally. Without a doubt, it was a learning experience for me. Surviving far from home and in another culture seemed easy until I started to experience it. I grew my awareness about other cultures and how to live and understand every human being. Furthermore, I tried different teaching and assessment methods, which showed me the strength to overcome challenges. Show less

Universidade Estadual de Feira de Santana - UEFS
2010 - 2021Administração de Empresas Ciências Humanas
Experience

Confianca Medicine Wholesaler LTDA
Oct 2014 - Apr 2015Administrative Manager
Reconcavo Medicine Wholesaler Eirelli
Aug 2015 - Mar 2022Led a team of 70+ sales representatives, providing personal coaching in various hard and soft skills, which resulted in an average monthly sales revenue of 1.8 million CAD.Successfully managed the company's digital transformation, transforming all paperwork into a digital and Microsoft Excel-based process into an automated ERP process, which revolutionized how sales representatives were managed, increasing the number os representative per team saving over one hundred thousand dollars on annual cost.Led ERP implementation of the company. Responsible for collecting pain points and interviewing users from all sectors, analyzing which ERP better fits the company, scheduling and preparing integration and working on the system improvement. The Migration saved 47% of the ERP cost, resulting in CAD$ 28,000 saved per year.Developed various marketing activities, developed promotions and campaigns, created marketing communication, and managed events and stakeholders, leading us to attain the top-selling position for a new product in Brazil despite operating in the fourth-largest province by population in Q3 2020.Actively managed conflicts with sales representatives who covered the same area by always being aware of the conflicts arising with sales representatives or supervisors, actively solving them by understanding and actively listening to both parties and trying to find the best solution. As a result, we could maintain a team of over 70 sales representatives, while competitors had between 30 and 40 in the same managed territory.Designed and delivered specific sales workshops by collecting data and team shortcomings, which grounded the owner-branded vitamins to up to 21 products. Show less Developed and implemented a new monetary award system by collecting and analyzing data from customers visited and products sold, which increased sales by 30%.Successfully Managed key clients of the company by regularly visiting and being the focal point of the key accounts. I doubled our share to 24% in those key costumes representing 30% of the total market then.Implemented a sales script and routine at telemarketing by following up and training the Telesales representatives during cold calls, searching and analyzing secondary data and developing a new award system, which doubled the number of customers reached by Telesales representatives. Show less
Sales Operations Manager
Jul 2017 - Mar 2022Sales Operations Analyst
Aug 2015 - Jun 2017

Marriott International
Oct 2022 - nowResponsible for building a comprehensive Guest Service Agent (GSA) manual by tracking, validating with the responsible department and registering all tasks performed by GSA’s that serves as a reference book for new hires and any front desk associate who has doubts about how to complete a certain task.Wowed guests, receiving over five nominations for the Vancouver Tourism Awards by being patient, welcoming, and understanding. Warmly greet guests upon arrival, assist them with luggage and belongings, explain hotel amenities and provide information about hotel services, local attractions and directions.
Guest Service Agent
Mar 2024 - nowBellperson
Oct 2023 - Mar 2024Bellperson
Oct 2022 - Oct 2023
Licenses & Certifications
- View certificate

Academic Writing Strategies
University Canada WestSept 2022 - View certificate

Starting For Your Success
University Canada WestSept 2022 - View certificate

Strategies For Successful Learning
University Canada WestSept 2022 - View certificate

Sales Operations
LinkedInOct 2024 
Certified Digital Marketing Associate
Digital Marketing InstituteMar 2023- View certificate

Salesforce for Sales Managers
LinkedInOct 2024 - View certificate

Salesforce Essential Training
LinkedInOct 2024
Volunteer Experience
Mentor
Issued by Fundação Estudar on Aug 2020
Associated with Raphael GuimarãesTeam Member
Issued by AIESEC en Perú on Jul 2014
Associated with Raphael GuimarãesTeam Leader
Issued by AIESEC in Portugal on Nov 2013
Associated with Raphael GuimarãesTeam Member
Issued by AIESEC in Moscow on Jun 2011
Associated with Raphael Guimarães
Languages
- inInglês
- esEspanhol
- poPortuguês
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