Hedda Brickstad (fd Sköld Nilsson)

Experience

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  Ica Supermarket Alvikstorg

  May 2010 - Aug 2012

  Service and responsible in the deli-counter

  Worked with customer service and as a seller in the deli, mostly full-time. The job included leadership through teaching new staff and being responsible for the daily routines.

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  Inquiry Financial Europe AB

  Jun 2013 - Aug 2013

  Administrative work and seller

  Collected and registered business estimates, regarding different companies’ annual reports, through databases and phone contact with banks throughout Europe.

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  Lundakarnevalen

  Nov 2013 - Jul 2014

  Head of communication in Merchandise

  Part of the management team in an organisation of 300 people. Responsible for all the communication in the organisation Tasks included leading 15 group-leaders, being head of the external marketing group, HR and creating efficient communication channels. Turnover during the three days of carnival was 2 million SEK.

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  Sektionen för Industriell Ekonomi, Lunds Tekniska Högskola

  Jul 2014 - Jun 2015

  Vice Chairman at the Board

  Part of the management team of 11 members. One out of four that leads the team. Includes high level leadership, group dynamics and teamwork experiences. Turnover: 2 millions

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  Mediavision AB

  Jun 2015 - Sept 2015

  Junior consultant, marketing analyst Mediavision

  Market and consumer analyses within media and TV industry in the NordicsManaged own research project which consisted of mapping services for digital video consumption in Sweden, Norway, Denmark and Finland. Final oral and written presentation was highly appreciated by the company and is now being used in various client project.Other projects: Overview Nordic piracy, client business intelligence reportsAdditional tasks: Translations Swedish <-> English, proofreading, development ppt templates Show less

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  Learner Sweden AB

  Mar 2016 - Sept 2016

  Organisation and Culture manager

  - Started working with the Learner team in the initial phase with only 5 employees, so was then a part of all of the initial processes as market research, customer development, beta testing, customer feedback and creating an organisational structure.- As Culture-manager I was responsible for the creation of an inspiring company culture and HR processes.- As a part of FastTrack Malmö, Learner worked with the creation of a digital study coach for high school students, focused in so called blended learning, a mix betweeen artificial intelligence and human interaction. Show less

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  Mediavision AB

  Apr 2017 - Sept 2017

  Junior Consultant

  Mediavison is a leading player within strategy and analysis in the Media industry.As consultant at Mediavision I worked together with the senior analysts doing market research, data analysis, creating media reports and content presentations.

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  Plan International

  Sept 2017 - Dec 2017

  Master thesis/internship within sustainable development and entrepreneurship
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  Centigo

  Jan 2018 - Jan 2022

  Management Consultant

  Centigo is one of Sweden’s leading management consultancy firms in business development, aiming to be the most modern business partner to accomplish critical and cross-functional change and create long-term success. A group of engaged project managers with the will to make change happen - who lead, inspire, and support traditional players and challengers within different sectors.During my time at Centigo I - Was part of leading significant transformation projects in the realm of future logistics within grocery retail, driving impactful change. - Developed digitalization and IT strategies within the public sector. - Was Project Manager for the online strategy and evolving to become Product Owner for the digital business. Here I successfully built a robust web development team, implemented agile processes, and established a corresponding organizational structure. Simultaneously led the digital development at a high pace, taking Synsam Groups digital platform to the next level.Recognized and awarded as "Consultant of the Year" in 2021. Show less

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  Synsam Group

  Jan 2021 - Oct 2024

  Responsible for overseeing Synsam Groups comprehensive online platform including seven websites with growing e-commerce sales and important support functions for Synsam Grops total business. Appointed to the "Extended strategic board of commissions" since September 2023. I directly supervise 7 websites and 7 e-commerce platforms, holding P&L responsibility, and overseeing a team of 10 professionals, including 4 direct reports. Toghether with the team, we have consistently achieved substantial year-over-year growth and EBITDA improvement across all platforms.Key responsibilities: - Strategically oversee business and product development for the online platforms, focusing on digitalizing the customer journey, find innovating solutions for both online and offline sales, and expanding the e-commerce business. - PnL responsibility for a growing E-commerce business with a turnover around 200 milj SEK.- Implement digital/performance marketing initiatives to attract and retain new and existing customers. Responsible for the performance marketing agenda, team and budget. - Manage and support vital internal functions, requiring adept stakeholder management and strategic prioritization. - Lead the product development strategy & the development agenda for the digital platforms- Lead cross-functional teams, including e-commerce, development, and digital marketing teams, overseeing SEO, CRO, content creation, performance marketing, and analytics.- Leadership and team management for the core and extended team Show less As a Product Owner, I held an important role in steering the digital development agenda for our dynamic development team. Joining at the onset of a scale-up phase for digital development, I swiftly assumed responsibility for establishing the organizational structure and operational methodologies. I pushed for an agile approach to speed things up and introduced a more modern way of working to keep the team vibe strong. Thrilled to say, I helped shape a fantastic team that's become self-sufficient and just keeps getting better!One specific achievement accomplished together with the team:Was in charge of shaping and enhancing the online customer journey for eyeglasses, by introducing features like online vision tests, virtual try-ons, and hassle-free online purchases. Notably, at Synsam Group, we achieved a milestone by becoming the first to offer the complete eyewear experience online. Show less

  • Head of Digital Business

    Feb 2022 - Oct 2024

  • Business Manager Digital Business

    Jan 2022 - Mar 2022

  • Product Owner

    Jan 2021 - Jan 2022
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  Flower

  Oct 2024 - now

  VP Distributed Assets