Joe Visconti

Experience

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  Polo Ralph Lauren

  Jun 2002 - Dec 2005

  Associate Art Director

  Conceptualized and designed window displays and in-store collateral for Polo Ralph Lauren and Polo Jeans Co. Factory Outlet Stores.Coordinated and directed branded photo shoots used for both in-home and point-of-purchase marketing collateral.Managed freelance graphic design talent.Collaborated with marketing and advertising design departments in developing marketing collateral, billboards and regional advertising.Spearheaded branding efforts to closely align factory outlet design standards with the full price brand.Redesigned, standardized and maintained outdated in-store signage package. Show less

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  Outerstuff, Ltd

  Jan 2006 - Oct 2007

  Senior Production Artist

  Created Reebok and Adidas garment graphics for NBA, NFL, NHL and collegiate licenses.Managed production staff including in-house production staff, local freelancers and international artists.Reviewed artwork to ensure design integrity and adherence to league and team standards.Provided training for domestic and international freelance talent.Designed catalog collateral for sales team, and managed conversion of catalogs to team specific collateral.

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  Ann Taylor

  Oct 2007 - Jul 2010

  Visual Production Manager

  Conceptualized and designed forward thinking, creative window displays based on product and promotional strategy.Used Adobe Creative Suite to illustrate design proposals from R&D drawings through final production.Design, plan and manage in-store window concepts in New York City flagship Loft stores, using freelance visual talent to ensure an on brand presentation. Sourced inspirational images and concepts from magazines, internet resources and photographed competitive visual displays in order to stay abreast of current trends and techniques.Researched and developed relationships with new vendors for production of high quality, low cost visual elements.Designed, photographed and coordinated printing of monthly and weekly visual communication documents, detailing key item presentations, how-to's for windows and detailing appropriate visual standards across all 515 Loft stores. Show less

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  Aeropostale

  Jul 2010 - May 2015

  Senior Manager - Print Production

  Produced full range of point of purchase and direct marketing collateral for Aeropostale's children's brand, P.S. including but not limited to in-store signage, point of purchase displays, direct mail, gift card and direct to consumer marketing programs. Developed flexible promotional signage materials that reduced quarterly spend by 60% against comparable signage systems quarter to quarter. Influencing quarterly marketing print budgets and economizing print workflow resulting in 12 straight quarters of under-budget print production across a chain of 130 stores. Prepared press ready files using the Adobe Creative Suite for vendor delivery, reducing the pre-press costs. Spearheaded the rebuild of project management software that combined project development, tracking, bidding and billing, eliminating outdated databases, and streamlining workload. Hosted on-site Creative Suite coaching sessions to bolster the skill set of the entire team, positively influencing overall departmental efficiency. Partnered with store operations to deliver efficient and accurate marketing direction. Show less

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  Tommy Bahama

  Jul 2015 - May 2018

  Creative Services Project Manager

  Managing and producing print and digital projects for Tommy Bahama full price stores, wholesale, licensing, outlets and restaurants. Print projects include direct mail, gift card programs, point of purchase collateral, wide format window collateral and environmental billboard, store communications, human resources staffing material, trade show displays, food packaging, supply chain labeling and barricade installations. Digital projects include daily and weekly E-mails, site updates and social media initiatives.Successfully managing over 150 projects simultaneously during a period of leadership transition. Automating print workflow on print projects which resulted in a 30% cost savings from similar anniversaried materials .Maintaining and updating project management database system - assigning all projects and moderating user accounts. Streamlining internal workflow to allow for like projects to print together, to better react to fast-paced business needs. Utilizing time management skills to restructure weekly digital workflow simultaneously allowing for additional creative and production development time, and improved coherent strategy. Show less

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  Sur La Table

  May 2018 - Apr 2019

  Print Production Manager - Signage and Visual

  Manage in-store signage, window and POP display development and production across 135 stores. Monthly sign kits consist of 300 individual signs across 20 kit types dependent upon product assortment and store environment. Develop and produce sign holders and display solutions as needed. Forecast and manage monthly print spend based on forecast budgets. Partner with marketing team to produce collateral, working to schedule production in sync with shipments of sign kits to reduce monthly spend. Researched, implemented and continue to manage in-house digital proofing system. Coordinate store-side replenishment and reprint of missing or damaged signage. Track vendor co-op funding for projects in order to offset internal spend. Show less

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  Wizards of the Coast

  Apr 2019 - now

  • Principal Innovation Engineer

    Jun 2024 - now

  • Senior Product Engineer, Lead

    Jul 2022 - Jun 2024

  • Product Engineer

    Apr 2019 - Jul 2022