Marianna Pallini

Experience

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  Private Tutoring

  May 2010 - Jun 2012

  English/Italian tutor

  - Implemented pre-made lesson plans, helping students understand the concepts using a variety of activities.- Instructed students by presenting lessons and answering questions about the material.- Evaluated the progress of students and conferenced with parents about how their kids were doing.- Helped individual students prepare for English exams

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  John Cabot University

  Sept 2010 - May 2013

  - Reviewed and updated all club budgets.- Fulfilled purchase requests and reimbursements.- Printed financial reports and other financial material as needed.- Assessed office supply levels and ordered as needed- Made telephone contact with vendors to discuss purchase orders, shipping documents and/or payment status. - Event Planning: conferences, lectures, and visits.- Public Relations: contact with both Italian and international entrepreneurs, professors, and staff members. - Responsible for the coordination of the BC members. - Customer Service to the students, professors, and external visitors.- Management of the registration of external visitors. - Distribution of incoming mail for students, professors, and staff members.- Responsible for the management of incoming calls. - Gave tours of campus to new students and families.- Greeted and provided directions, general information and assistance to visitors, students and staff.- Operated the Copier/Fax machine and route incoming FAX transmissions to appropriate destinations.- Provided customer service to all new students. - Performed a variety of staff duties related to the coordination and production of student events, programs, publications, special services and other related functions.- Provided guidance and advice to students, student organizations and other student groups.- Prepared information material regarding the university’s activities and student services.- Participated in the maintenance of student services files and records.

  • Student Assistant - Finance Office

    Jun 2012 - May 2013

  • Secretary and Event Coordinator of the Business Club

    Sept 2011 - May 2013

  • Student Assistant - Front Office

    Jan 2011 - Jun 2012

  • Student Ambassador

    Sept 2010 - Jun 2011

  • Student Assistant - Student Service

    Sept 2010 - Jan 2011
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  Montisci & Durante Technologies Sagl

  Sept 2013 - Feb 2014

  Communication Assistant

  - Responsible for planning meetings, scheduling appointments, reviewing communiqués and operating office equipment. Coordination of office activities and management of information.- Responsible for the management of the M&D Tech. Facebook page.- Managed the e-mail marketing promotion for DomusRate website.

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  English Tutoring

  Jun 2014 - Nov 2014

  Private Tutor

  - Worked with children in small groups of 3 to 4 to help develop their basic English skills.- Instructed children by presenting lessons and answering questions about the material.- Evaluated the progress of students and conferenced with parents about how their kids were doing.

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  MaffeisNetwork SA marketing e comunicazione Lugano

  Jun 2015 - Jan 2016

  Marketing Assistant

  - Marketing Assistant also for Associazione Culture Ticino Network (non-profit organization)- Assistant for Fondazione Svizzera per il Sostegno Professionale della Gioventù - Assisting with the production of marketing materials.- Coordinating the production of a wide range of marketing communications.- Providing support for marketing events and exhibitions.- Assist with the collation of information for promotional literature.- Writing articles and promotional material and website content for the company.- Updating and maintaining the marketing department's documentation and databases.- Supporting the management of events, booking venues and ordering marketing materials for the events of the Associazione Culture Ticino Network. Show less

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  Business Continuity Institute (BCI)

  Feb 2016 - Dec 2018

  Management of organic and paid social media campaigns across Facebook, LinkedIn, Twitter and Instagram.Development and execution of marketing plans for the BCI’s research output.Project management of global marketing campaigns including BCI Education Month.Event management of launch events for journalists and members.Introduced reporting processes to prove ROI of social media, marketing and communications.Management of email marketing campaigns via ClickDimensions and MailChimp, including the monthly BCI e-newsletter.Introduced an internal newsletter to improve communications and collaboration internally. Show less Responsible for:• Managing the production of marketing materials, including leaflets, posters, flyers etc.;• Writing, proofreading and arranging the distribution of marketing materials;• Liaising with designers and printers;• Attending events such as conferences, seminars, receptions and exhibitions;• Marketing research (e.g. target audiences)• Contributing in the developing, marketing plans and strategies;• Evaluating marketing campaigns and monitoring competitor activity; Show less

  • Communications Executive

    Sept 2017 - Dec 2018

  • Marketing Executive

    Mar 2017 - Sept 2017

  • Marketing Assistant

    Feb 2016 - Mar 2017
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  Covenco Recovery Services

  Jan 2019 - Aug 2019

  Marketing Manager

  Responsible for the development, implementation, and management of CRS's marketing initiatives. • Assisting with the development of marketing strategy. • Producing marketing plans and content calendars. • Creating and optimising content for SEO.• Execution of digital marketing campaigns - Google AdWords and paid social media (Facebook, Twitter, LinkedIn, Instagram and YouTube).• Researching and evaluating new marketing opportunities.• Ensuring effective, branded marketing communications including the company website, social media, email campaigns, webinars and events, print communication and advertising.• Managing external agencies.• Reporting and analysis of the effectiveness of all marketing campaigns using Pardot, Salesforce and Google Analytics. Show less

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  The BCI

  Sept 2019 - now

  As the Sales and Marketing Manager at The BCI, I lead the development and execution of comprehensive marketing and sales strategies to drive membership growth and engagement. My role involves overseeing a key organizational project to redevelop our marketing and sales approach, ensuring alignment with our mission and goals.Key Responsibilities:Lead the creation and implementation of innovative marketing and sales strategies.Manager a major project to revamp the marketing and sales strategy, enhancing overall effectiveness.Conduct thorough market research to identify trends and opportunities.Lead the design and implementation of targeted marketing campaigns across multiple channels.Develop and refine sales processes, including lead generation and conversion strategies.Collaborate with cross-functional teams to ensure cohesive marketing efforts.Establish and monitor KPIs to measure the success of initiatives.Oversee the marketing and sales budget to maximize ROI.Build and maintain strong relationships with members, partners, and sponsors.Skills:Strategic PlanningProject ManagementMarket ResearchDigital MarketingSales StrategyTeam CollaborationData AnalysisBudget ManagementStakeholder Engagement Show less Responsible for the development of content that will engage the community and drive website traffic.- Create content strategy using data from website to deliver engaging content, and content promoting BCI initiatives, that will increase website traffic and awareness- Creation of long form content in line with strategy utilising BCI membership for interviews, podcasts, webinars etc.- Create and oversee execution of marketing strategies for specific BCI campaigns, including but not limited to, education, events, and awareness campaigns- Ensure all marketing of BCI products and services is carried out to cost, time and quality. - Ensure quality and quantity of content is being published. - Report on all BCI marketing and content activity Show less - Creation, execution and reporting of marketing strategies for specific BCI campaigns (BCAW and Education Month) as well as global conference events (BCI India Conference, BCI Australasia Summit and BCI World). - Website& SEO management- Creation and execution of social media strategies across the BCI’s social media channels (Twitter, LinkedIn and Facebook) including paid and organic campaigns and Google Ads. - Creation of news articles around current events, topics and incidents - Support Business Development team with marketing requirements as part of the BCI’s Corporate Partnership offering. - Email marketing Show less

  • Sales and Marketing Manager

    Apr 2024 - now

  • Marketing Manager

    Apr 2023 - Apr 2024

  • Marketing & Content Manager

    May 2021 - Apr 2023

  • Digital Marketing-Manager

    Sept 2019 - May 2021