Michelle R.

Experience

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  The Carolina Inn

  Apr 1993 - Jan 2002

  Director of Sales for high profile 4 Diamond historic property owned by the University of North Carolina at Chapel Hill and managed by Hilton Hotels. Responsible for business development planning for all segments along with associated goals and production measurement. Assisted with opening of affiliated Paul Rizzo Conference Center at Kenan Flagler School of Business. Active in local community associations including the Chapel Hill Chamber of Commerce and MPI. Identified as high performer and honored with Hilton's prestigious Leadership Academy appointment in 2001. Show less Director of Catering Sales - responsible for high volume catering department with over 300 social events per year in landmark property. Oversight of conference services department with emphasis on content-intensive academic meetings. Responsible for all marketing plans and new business development initiatives during 8 year period which included the full closure and repositioning of property in market after $16 million full property refurbishment. Increased banquet revenues by 70% over 8 year period through increased average check, increased volume and development of off premise catering business. Task force assignments at 4 Diamond Roanoke Hotel and Conference Center and Doubletree Airport Property in Irving, TX. Founding member of Triangle Chapter of NACE. Show less

  • Director of Sales Hilton Hotels

    Nov 1999 - Jan 2002

  • Director of Catering

    Apr 1993 - Feb 2001
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  Hilton

  Apr 2002 - Nov 2003

  Director of Sales and Marketing, Hotel @ MIT (now Le Meridien)

  Also known as and University Park Hotel @ MIT. Responsible for revenues in newly opened property within boutique collection of Hilton properties. Prepared all budgets, marketing plans, direct sales efforts and public relations initiatives for property during transition from 3 Diamond to 4 Diamond quality. Spearheaded cluster sales effort for regional blitz with 10 other Hilton properties. Significant overlap with Revenue Management discipline.

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  Four Seasons Hotels and Resorts

  Nov 2003 - Jan 2025

  Executive level responsibilities within a 5 star environment in property ranked #1 in service for all North American Four Seasons Hotels. Responsible for revenue performance in primary American market for this world class luxury brand. Oversee all aspects of Marketing, Advertising, Public Relations and Direct Sales. Responsible for all promotional events, recruitment and training for sales and PR team. Direct liaison with ownership and corporate management team on all aspects of financial performance.Four Seasons Pinnacle Awards:Marketing Hotel of the Year - 2007PR/Social Media Best in Class - 2014People's Choice - 2014Sales Team of the Year - 2019 Show less Senior Department leader within 5 Star, 5 Diamond luxury hotel with oversight of all rooms business segments. Direct reporting for 10 Sales Executives with revenue goals of over $18m annually. Responsible for business planning, goal development, recruitment, training and deployment of team in addition to forecasting, revenue management contributions, technology implementation and measurement of revenue productivity. Contribute to Public Relations and social media initiatives as they overlap with new business development. Show less

  • Director of Marketing

    Oct 2012 - Jan 2025

  • Director of Sales

    Nov 2003 - Oct 2012
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  Four Seasons Hotel Boston

  Jan 2025 - now

  Commercial Director

  Senior Leader in New England's longest awarded 5-star 5 diamond luxury Hotel. Responsible for all aspects of commercial performance, including B2C, B2B, Revenue Management, Budgeting, Owner Relations, Public Relations, Reservations and team development. Oversight of digital advertising, content and direct sales.