Nadine Balaa

Experience

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  Publications of the Center of Oriental Studies and research- Antonine Order

  Jan 2004 - Dec 2019

  Reporter and member of the editorial team

  Reporter and member of the editorial team (interviews/reports/celebrities meetings and contacts)

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  Azadea Group

  Jan 2004 - Mar 2007

  Salesperson

  sales at Azadea Group (Zara clothes shop) with proven productivity and sales increase

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  Ministry of defense- LEBArmy magazine

  Apr 2007 - now

  Assistant editor in chief and senior editor

  • Collaborating with the editor-in-chief to research and plan new articles Commissioning articles.• Liaising with team members (e.g. writers, reporters and photographers) ensuring deadlines are met.• Writing Investigative reporting, feature stories, profiles and interviews, speeches, press releases, titles and subtitles, social media news, research papers, opinion pieces, analytical articles, and advertorial articles.• Interviews with: diplomats, politicians, military personnel and experts in multiple fields.• Translating articles and interviews from English and French to Arabic, Proofreading and re-editing whenneeded.• Prepare editorial meetings, and coordinate with the editorial team on various tasks and challenges.• Coordinate with the advertising and social media teams to come out with advertorial news, items, slogans and taglines.• Content developer for lebarmy.gov.lb website.• Adapt news/articles for the website.• Team training on the Information operations, communication skills and Media train the trainer StrategicCommunication, media and communication skills consultant and Curriculum developer in the Directorate of Orientation Show less

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  Primedigiko

  Apr 2011 - May 2014

  Writer/Translator/Data Entry (websites and articles)

  - Content producer (production team coordinator)- Pr and contacts coordinator- Web TV presenter/ Reporter/ Voice-over speaker

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  Syndicate of editors

  Jan 2018 - now

  Member in the Syndicate of Editors
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  Lebanese Army- Military Academy

  Jan 2021 - now

  Corporate training specialist

  Communication skills trainer and Curriculum developer for 1st, 2nd and 3 rd year cadet officers

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  Lebanese Army- Fouad Chehab Academy for Command and General Staff

  Aug 2021 - now

  Instructor

  Communication strategy and information operations trainer for officers from different ranks

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  Media Unit DMCC

  Sept 2021 - now

  Project Manager and Senior Arabic translator and editor

  • Copywriting ad copies, headlines and descriptions in both English and Arabic for clients such as Merkle, LG...• Translating (English to Arabic and French to Arabic) articles, PPT presentations, social media captions, pressreleases, websites, ad copies with multiple subjects (governmental, communication, AI, fashion, recipes,beauty products...).• Writing advertorial content in Arabic language, for clients from Lebanon, GCC and MENA area (nativearticles, reports, interviews, PRLs, social media captions, headlines and descriptions...).• Trans-editing, copywriting, Proofreading and re-editing.• Projects management coordination and follow ups, and client relationship management.• Outsourcing and recruitment procedure when needed. Show less

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  Growth Velocity Academy

  Mar 2023 - Jun 2023

  Digital Marketer

  • Collaborated with the marketing team to develop and implement digital marketing strategies to drive brand awareness and increase online engagement.• Prepared and organized social media calendars, ensuring a consistent and strategic content schedule across various platforms.• Created and managed social media accounts, created compelling content, and scheduling posts to maintain a consistent online presence.• Assisted in the development and execution of email and WhatsApp marketing campaigns, including crafting lead magnet and engaging newsletters.• Contributed to the creation of SEO-optimized content for the company website and blog, enhancing search engine visibility and organic traffic.• Stayed up-to-date with industry trends and emerging digital marketing practices, applying new knowledge to optimize marketing strategies.• Engaged in pre-sales activities by reaching out to leads through various platforms, including email, social media, and direct messaging.• Crafted personalized messages and pitches to introduce Growth Velocity Academy's services, effectively conveying the value proposition to potential clients. Show less