
Hung Dinh Ngoc
Marketing Executive

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About me
Creative Communication Specialist
Education
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Hoa Sen University (Not for Profit)
-Bachelor's degree Marketing
Experience

Hnam Mobile
May 2015 - May 2016Marketing Executive_ Conducted monthly activations to support monthly sale rate and branding _ Briefed and brainstormed with designers to deliver monthly promotion and advertisements _ Coordinated and managed suppliers to assure the best store quality standards. _ Collaborated with other mobile brands (Samsung, Nokia) to conduct experiencing products events. _ Take ownership of the look, feel and atmosphere of 15 mobile stores * Achievements: _ Gained working insights and defined working experience _ Obtained skills to adapt with fast-pace and high pressure working environment. _ Capability to handle multiple projects smoothly and thoroughly. Show less

Wall Street English Vietnam
Jun 2016 - Mar 2022_ Assist marketing manager and in charge of execution activities in Brand & Communication _ Supervise overall OOH, in-center, Digital brand assets/ material and make sure Branding & Communication always on run smoothly _ Conduct market research and analysis to evaluate trends, brand awareness and competition ventures _ Contribute to new products/centers/contests and measure the effectiveness of such initiatives _ Study and oversee the Marketing performance (CPL, CPS, inbound rate) to suggest initiatives supporting monthly KPI _ In charge of BTL marketing activities, including POSM management and offline workshops and events. _ Responsible for internal communication to ensure message delivery consistency and internal engagement. _ Brief, advise and monitor the digital and event agencies to assure quality standards and the company expectations are met. Show less _ Planning and operating events/activations (up to 200 guests) for prospects_ Event managements & execution_ In charge of event’s communication to ensure the attendance of the events_ Closely work with Center (Sales, Service,..) for consistency in activities management and execution_ _ Internal communication and activitiesKey outcomes: _ Event procedure: Build up and supervise event procedure to streamline the event workflow_ Break the barriers series events: Vietnamese event talk-shows with successful influencers Show less _ Gave guidance and trainings for team members on crucial customer service and technical skills to deliver the best service for customers _ Drove the center’s IR by increasing customers experience with academic contests, entertaining events and monthly workshops. _ Strengthened leadership skills by active listening, offering solution, providing the transparent and creative working environment. * Detailed tasks: _ Conducted frequently customer surveys and interviews to get insights and measure the level of customers’ satisfaction _ Prepared and delivered performance reviews for team members. _ Managed and coached on internal team communication. _ Received complaints and resolved problems from students. * Achievements: _ Proudly achieved KPI service target of 2017 and 2018, featuring in customer's satisfaction and active students _ Successfully achived the center IR of 8 months continuously (April - Nov 2018) _ Gained interpersonal skills: Coaching, giving feedback, project management, etc. to work with various types of professionals Show less
Brand and Communication Supervisor
Mar 2020 - Mar 2022Senior Marketing Executive
Mar 2020 - Mar 2021Marketing Executive
May 2019 - Mar 2020Leader personal tutor
Jun 2017 - May 2019Personal tutor
Jun 2016 - Jun 2017

Wall Street English
Mar 2018 - May 2019Ielts specialist_ Conduct successfully Ielts Orientation for new Ielts students by giving essential Ielts information_ Build content and implement Ielts follow-up and advising session to offer the customized Ielts experience for students_ Ensure the efficiency of Ielts working schedule and procedure

AIA Vietnam
Apr 2022 - nowProject: Communicate for Insurance Agents Recruitment (Dec 2023)Recruited 2,137 new candidates and generated 84 new codes.Achieved 29,234 impressions, 18,464 reach, and 1,477 engagements with 15 targeted posts.Promoted AIA’s career stability message, engaging potential candidates effectively.Project: Nationwide GA Kick-off - GA Channel (Jan 2024)Reached 5,000 users with 16 posts and 2 videos.Highlighted GA culture and values, engaging 1,500 participants.Delivered real-time updates and recap visuals, enhancing event visibility.Project: AIA Premier Night - Hong Kong Macau - GA & Exchange (Apr - Jun 2024)Created 10 banners and 2 videos for AIA Premier Night.Led communication strategy, inspiring 250 agents with "The Ace of AIA" message.Executed real-time updates with event highlights and recap visuals.Project: Mid-Year Conference - Nationwide Event for All Agents (May - Jul 2024)Achieved 136,000 reach, 4,646 engagements, and 375 mentions across three channels.Delivered 27 banners, 4 reels, 6 animations, and 1 mini-game.Drove 1,500 agents to win tickets and achieved a 90% show-up rate. Show less
Marketing Creative Content, Specialist
Nov 2023 - nowPartnership Engagement, Senior Specialist
Apr 2022 - Nov 2023
Licenses & Certifications

Harvard ManagaMentor - Coaching
Harvard Business PublishingJul 2017
Harvard ManageMentor _ Change Management
Harvard Business Publishing- View certificate

Foundations of project management
CourseraMay 2023 - View certificate

Project Initiation: Starting a Successful Project
CourseraMay 2023 
Harvard ManageMentor - Feedback Essentials
Harvard Business PublishingApr 2017- View certificate

Influcing people
CourseraMar 2023 
Harvard ManagaMentor - Project Management
Harvard Business PublishingMay 2017- View certificate

Innovation Through Design: Think, Make, Break, Repeat
CourseraMar 2023 
Harvard ManagaMentor - Ethic at work
Harvard Business PublishingJun 2017
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