
Sanchit Agrawal
Account Executive, Digital Marketing

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About me
Enhancing Customer Experience with AI & Data-Driven Insights | Conversation Analytics Specialist | Building Interactive Dashboards | Python & SQL Expert | Driving Operational Efficiency through Automation
Education

Aligarh Muslim University
2010 - 2014Bachelor of Engineering (BE) electrical engineering A+Activities and Societies: Dance Competition, T-Shirt Painting, Computer Gaming Volunteer annual eventsPerformed in dance competitions annuallyHold 3rd position in the batch
Experience

IOL Digital
Sept 2014 - May 2015Account Executive, Digital MarketingGoogle Search MarketingManaging Facebook Pages & Targeted Facebook AdsContent Syndication

Buildzar.com
Jun 2015 - Apr 2016Digital Marketing ExecutiveCreated & Managed PC Campaign and reporting through Google Adwords.Optimed Ads Bidding, Rich Keywords and Landing Pages.Performed SEO with Google Webmaster, GA and control On Page SEO.Analyzed website traffic on Google Analytics & reported goals, conversions segmented Geo-wise, Device-type and may other ways.Managed Facebook posts and report reach, engagment on weekly basis and try to increase number of fans.Basic knowledge of Instagram Marketing, Mobile App Marketing.

Accenture in India
Apr 2016 - Nov 2018Senior Business AnalystManaged and optimed Adwords accounts of high revenue clients.Worked on Campaign Optimization, Reporting and Analysis, and Account Audit activities.Managed search, display and video campaigns with different goals.Proficiency with MS excel and Powerpoint as well as Googles SEM tools (AdWords Editor/Keyword Planner/Display Planner).

Angara E-Commerce Pvt. Ltd.
Nov 2018 - Aug 2019Senior SEM StrategistGenerated Revenue with attractive ROI and explored SEM opportunities for business to expand.

TeamLease Digital
Jul 2019 - Dec 2020Paid Media ManagerManaged LCS India clients and drive revenue while focusing on customer retention and LTV with performance marketing for eServices, Gaming, Fantasy Sports, Foodtech, Matrimony and Travel clients

Publicis Groupe
Feb 2021 - Mar 2022Account Manager
Stanza Living
Oct 2021 - Feb 2023Growth Marketing ManagerNot Only I have nurtured my skills in Performance marketing, but also understood the Lean Funnel which is the backbone of every second company. Actual impact of market on the business I have observed here. Vendor Management seemed a Big task before I joined this organization but now it looks like a piece of cake.

Concentrix
Feb 2023 - nowTechnical ConsultantAs a specialist in Conversation Analytics, I leverage Python and SQL to extract actionable insights from customer interactions. My role involves automating various operational tasks to significantly enhance efficiency across processes. Additionally, I design and implement interactive dashboards that provide deep insights into customer behavior, driving improvements in the customer experience (CX). By integrating advanced analytics, I facilitate data-driven decision-making and contribute to optimizing operational workflows. Show less
Licenses & Certifications
- View certificate

Microsoft Azure Services and Lifecycles
MicrosoftJul 2023 
Microsoft Certified: Azure Fundamentals
MicrosoftAug 2023- View certificate

Introduction to Microsoft Azure Cloud Services
MicrosoftJun 2023 
Domo Specialist v2 Certification
DomoSept 2024
Domo
DomoAug 2024
Certified Data Scientist
DexLab AnalyticsJan 2018- View certificate

Preparing for the AZ-900 Microsoft Azure Fundamentals Exam
MicrosoftJul 2023 - View certificate

Microsoft Azure Management Tools and Security Solutions
MicrosoftJun 2023
Languages
- enEnglish
- hiHindi
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