Paul Limbers

Experience

• 

  ActionCOACH Business Coaching Franchise

  Feb 2011 - Jul 2012

  Lead Generation Team Leader

  Outbound, phone-based lead generating. Predominantly cold outbound calls to business owners and booking meetings for BDMs. Regularly exceeded KPIs and outperformed my peers.

• 

  Western Sydney Psychology Practice

  Jul 2012 - Oct 2013

  Marketing and Research Assistant

  I assisted three-clinic psychology practice by managing their basic marketing needs, analytical research assistance and client intake screening. I managed two websites and ran simple campaigns to increase referrals from other medical professions.

• 

  Valour Workshop

  Jul 2013 - Jan 2015

  Founder

  Valour was a non-profit organisation providing educational workshops to teenage Australian boys in high schools on authentic masculinity. My work included: workshop content creation, marketing assets and presenter recruitment/training.

• 

  SoftwareOne

  Jun 2014 - Jul 2017

  Designed and executed the local marketing strategy for the ANZ subsidiary. I worked with vendor and VAR partners to create integrated business plans and drive sales growth against key focus areas. Responsible for driving a digital transformation in the sales strategy at SoftwareONE Australia and established the local digital marketing practice. Outbound sales role covering a wide range of consulting services and software solutions. Vendors included: Microsoft, VMware, and Adobe. I developed a deep knowledge of Microsoft licensing as well as a broader knowledge of the technology landscape and the Australian B2B channel market.

  • Marketing Manager, Australia & New Zealand

    Jan 2016 - Jul 2017

  • Digital Strategy Coordinator

    Feb 2015 - Jan 2016

  • Inside Sales Executive

    Jun 2014 - Feb 2015
• 

  Reward Gateway

  Jul 2017 - Mar 2018

  Growth Marketing Manager

  I created and executed the marketing strategy for the Australian market. This included managing budgets, agencies, media partners and internal sales/services stakeholders. Lead generation activities included webinars, digital advertising, SEM, eDM campaigns, inbound nurture streams, SEO & blog strategy, content assets, social media strategy, events, and direct mail.

• 

  Hachiko (a Gratifii Limited company)

  Apr 2018 - Jul 2023

  As a partner and Director of Operations I retained general leadership of the service delivery team. I also focused more directly on our own business marketing, technology, and operations to scale through digital innovation. I managed the Program Management team responsible for delivering loyalty and channel engagement programs. Our success was measured against the quarterly performance results of these programs.

  • Director Of Operations

    Jan 2022 - Jul 2023

  • Head of Client Success

    Oct 2019 - Feb 2022

  • Head Of Program Management

    Apr 2018 - Oct 2019
• 

  Gratifii Limited

  Jan 2023 - Jan 2024

  Head of Implementation

  After selling the Hachiko business in August 2022, I retained Hachiko responsibilities, but I also became responsible for front-end product development and client implementation services.

• 

  Devicie

  Feb 2024 - now

  • Director of Revenue Operations

    Aug 2024 - now

  • Director of Product Marketing

    Feb 2024 - Aug 2024