Dave Lewis

Experience

• 

  AND 1

  Jan 1994 - Jan 2004

  Creative Director, Brand Director, Advertising Director, Assistant Apparel Director, Intern

  Fourth employee of sports and entertainment start-up. Responsibilities included: developing brand entertainment (videos, video games, television, live experiences;) developing global brand strategy, brand marketing, advertising and marketing creative; designing and developing new products (apparel, hats, socks, bags, hardgoods;) managing licensees

• 

  ?What If! Innovation Partners

  Jan 2006 - Jan 2009

  Sr. Innovation Consultant, Capability

  First American hired to Capability division in Americas. Responsibilities included: advising and instructing multinationals on innovation and creativity best practices; designing and leading creative workshops, projects, and training. Clients included: Nike, Johnson & Johnson, Unilever, AstraZeneca, Citigroup, Molson Coors, Hasbro and more.

• 

  The Coca-Cola Company

  Jan 2009 - Jan 2011

  Sr. Innovation Manager

  One of five-person team to launch Latin America's first innovation department in company’s third-largest global market. Responsibilities included: designing and implementing company-wide innovation process and toolkit to identify and capture new growth opportunities; leading cross-functional teams to develop breakthrough and incremental new products and customer experiences; designing and leading internal programs to inspire and grow company-wide creative culture and impact.

• 

  Differents Co-Creation Partners

  Jan 2011 - Jan 2019

  Founder; Global Brand & Innovation Lead

  Founded global innovation collective to create new products, services, and experiences. Led cross-functional teams in China, Indonesia, Saudi Arabia, Brazil, Canada, and U.S. for global Fortune 500 brands such as L’Oréal, HSBC, Midea Carrier, AB InBev, Colgate-Palmolive and Coca-Cola.

• 

  National Basketball Association (NBA)

  Jan 2019 - Jan 2020

  VP, Global Innovation Lead

  Hired to new role reporting to Chief Innovation Officer and President, Team Marketing and Business Operations. Responsibilities included: leading cross-functional teams to generate customer insights and develop new ideas; designing and leading creative workshops with teams and league partners: identifying customer-centric growth opportunities beyond core businesses; enhancing company-wide creative capabilities.

• 

  Mach49

  Jan 2021 - now

  Entrepreneur in Residence

  Mach49 helps the world's most ambitious companies drive growth through Venture Building and Venture Investing.I partner with, and coach, startup teams from some of the worlds largest companies together with some of the most talented intrapreneurs and entrepreneurs. Together, we've launched new ventures in industries including smart farming, real estate, retail, mobility, the future of work and more. I'm currently building a new retail technology venture.