Divya R.K.

Experience

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  ICAR- NAHEP, CAAST PROJECT ON CONSERVATION AGRICULTURE

  Aug 2018 - Sept 2019

  Senior Research Fellow

  Conducting research trials in various rice based Cropping Systems using conservation agricultural principles. Collecting and statistically analysing scientific data. Preparation of reports and course materials regarding Conservation Agriculture. (Specialization in Agronomy and Weed Management).

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  INTERNATIONAL CROPS RESEARCH INSTITUTE FOR THE SEMI-ARID TROPICS

  Nov 2019 - Nov 2020

  Scientific Officer

  Conducting capacity building programs for farmers, monitoring participatory action research tials (especially regarding use of micro- nutrients, humic acid, IPM practices, improved crop varieties and crop diversification), collecting and analysing scientific data, coordinating with department of agriculture officials and local NGOs and providing expertise to farmers regarding crop related problems.

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  Shriram Bioseed Genetics (A Division of DCM Shriram Ltd)

  May 2021 - Aug 2021

  Summer Intern - Cotton vertical

  Received Pre-placement offer for project on 'Understanding best industry practices for sales return management' where I Studied the methods used by companies to reduce the sales returns through effective demand forecasting, demand generation and tracking. Created the plan for QR code based POG tracking system and Inventory placement model based on dealer's counter potential in correlation with market potential to reduce sales returns of seeds, especially field crops having short sowing window dependent on onset of monsoon. Show less

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  Shriram Bioseed Genetics (A Division of DCM Shriram Ltd)

  Apr 2022 - Mar 2024

  Product Manager - COTTON

  - Spearheaded co-marketing agreements (B2B) for seasonal supply of cotton seeds.- Planning & launching online campaign for multiple products at all India level. - Preparing Region wise sales plan in collaboration with Regional heads for current & upcoming seasons. - As part of the company’s Business Management council, setting long term goals for Cotton Seed Vertical. - Creating market research frameworks & leading quarterly surveys for competition analysis & customer mapping. - Planning & execution of regulatory affairs related to sales permission of newly developed cotton hybrids from Ministry of Environment, Forest & Climate Change. - Agile decision making in order to fulfill demand & reduce sales returns based on season progression & climatic conditions in multiple markets.- Conducting benefit: cost & BEP analysis for long term investments related to bulking, purchase of new machinery & setting up of assembly line. - Product evaluation for pipeline products at LST trials for product-market fitment & identifying markets for scale up plan- Allocated and managed Product Demo performance before soft launch of pipeline products - Function as a pivot between various departments to ensure seamless execution of inter- departmental tasks. - Generate sales estimates zone & region wise in collaboration with zonal heads.- Creating plans for pre-season activities & product differentiation activities based on purchase patterns & retention rates of farmers. - Capacity building for new all joinees on Cotton Product Portfolio - Analyzing & Interpreting historical sales data for customer mapping, allocation of resources & also sales forecasting.- Creating & execution of action plan to scale up new cotton hybrids- Preparing a 5 yr business plan for the cotton portfolio based on current and future cotton growing trends.- Identified & resolved issues with product positioning in key markets of cotton, especially in the Vidarbha region of Maharashtra. Show less

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  Mahindra Agri Solutions Limited

  Feb 2024 - Jul 2024

  Deputy Manager - Marketing and Communications

  In charge of Marketing plan, Budgeting, Branding, Market research, Data analytics, Social media strategy, Performance evaluation, Compliance and PR of Mahindra Agri Solution's Seed Business at PAN India level

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  NACL Industries Limited

  Jul 2024 - now

  Deputy Manager - Market Research