
Mazen Hamza
CBD Section Manager

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About me
FMCG Division Head | General Management & Business Operations | Expertise in Customer Development & Marketing | Driving High-Performing Teams & Unilever Product Growth
Education

Jami't Alep
2008 - 2011Bachelor of Arts (BA) English Language and Literature, GeneralStudied English Language
Experience

Procter & Gamble
Jan 2012 - Dec 2014CBD Section Manager- Managing Almeera, and Giants stores accounts- Analyzing on monthly basis results, scorecards, initiatives implementation and updating the CBD manager with the progress.- Delivering on primary sales (sell in) targets and generating secondary sales (sell out) by executing the in-store fundamentals, initiatives and promotions.- Create and implement action programs with the account to improve the company’s performance. - Adhere to all P&G policies, procedures and business ethics codes and ensure they are communicated and implemented within the selling team. Show less

ALI BIN ALI
Jan 2015 - Sept 2016Key Account Manager- Handling the following Brands in CARREFOUR Account: Kellogg’s, Pringles, Britannia, Mentos, BIC (shavers, stationary), 3M (stationary, household), Purell, Borges, and ST Michel.- Increase sales volume with an average of 28% year over year.- Develop and implement a trade marketing and distribution plan which meets the objectives of the divisional trade marketing and distribution plan and is in line with brand strategy and the needs of the trade.- Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands. Show less

Nazih Group
Oct 2016 - Dec 2017Sales Manager- FMCG Division
Unilever
Jan 2018 - Dec 2023Field Sales Manager- Manage Modern Trade customers through the development and implementation of account strategies and plans through regular communication with the account team in order to maximize value and share performance.- Develop and Manage team of Supervisors , Account Executives, Merchandisers and Delivery to secure proper coordination of orders and delivery execution while continuously following up with weekly route plans for maximum customer satisfaction.- Developing and implementing business plans to grow Distribution, Volume, Visibility, and Market share through optimum utilization of the allocated resources and budgets.- Developing and implementing trade coverage plan for the sales team and develop distribution directives for the brand in line with the brand strategy guidelines and market needs.- Maximize the returns on investments from the trade through enhancing the sales fundamentals (Distribution, pricing, Shelving, and Merchandising).- Preparing and introducing business reviews (Annual – quarter - New launches). Show less

Al Meera Qatar
Jan 2024 - Jul 2024Commercial Manager
Almana & Partners
Aug 2024 - nowDivision Head - FMCG (Unilever)
Licenses & Certifications

English Literature
Aug 2011
Negotiation Skills
ALI BIN ALIJun 2014
CBD College One
Procter & GambleJun 2013
Languages
- enEnglish
- arArabic
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