Melinda Gibson

Experience

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  Melinda Isaacs Studio

  Sept 2010 - now

  Web Design, & Front-End Web Development

  As the Creative Mastermind behind Melinda Isaacs Studio, I design websites for the creative, develop websites for the designer, and create fine art for the art collector. With 6+ years of experience as a web designer and front-end developer, I design and develop beautiful, intuitive, and functional websites by combining User Interface and User Experience. I have spent the last 4 years developing my design and development skills through my work as a freelancer, working with clients to strengthen their brand identity, resulting in more exposure and higher rate of sales.My general responsibilities and duties include:- Generating creative design and development for web, email, mobile, and other digital channels- Maintaining an ongoing awareness of current digital design trends and best practices- Managing multiple projects simultaneously and efficiently- Producing innovative digital concepts and visually impactful design and development solutions- Maintaining web design and development initiatives for clients- Creating fine art drawings or paintings for clients based upon client vision- Combining knowledge of graphic design with web design to create websites using Adobe Photoshop-Designing and coding web site themes for use in Wordpress with StudioPress' Genesis Framework by utilizing HTML5, CSS, and PHP to create innovative and client-specific web sites.-Planning, designing, and implementation of code for complete web sites-Design with standards compliant code with emphasis on browser compatibility, accessibility (Section 508 Compliance), and search engine optimization. Show less

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  El Arco Tequila

  Jul 2012 - Jul 2017

  Web Manager

  - Initially designed the website template in 2011 with Adobe Photoshop, HTML5, CSS3- Developed website template for the WordPress Content Management System platform with PHP, resulting in more exposure and higher rate of sales - Currently managing the site by performing monthly updates to Wordpress framework and plug-ins

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  ForwardJump Marketing

  Jun 2016 - Oct 2016

  Front-End Web Developer

  - Planning, designing, and implementation of code for WordPress websites based on tasks assigned to me via Pivotal Tracker- Design with standards compliant code with emphasis on browser compatibility, accessibility, and search engine optimization.- Utilizes Git, Bitbucket, SourceTree, XAMPP, and Pivotal Tracker to collaborate with management and development team on various client website projects - Designs User Interfaces (UI) with HTML5 and CSS3, develops User Experiences (UX) with PHP, and processes content and designs based on client needs with the WordPress CMS platform and Genesis framework- Ensures that accessible client websites, documents, and applications meet Section 508 Compliance and are accessible as mandated by the federal government Show less

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  Fifth Third Bank

  Jan 2017 - now

  As part of the web discipline, I am responsible for maintaining web content and design that are consistent with the Bank's brand and internet standards. I support, enhance, and extend the Fifth Third Bank brand in the digital, unauthenticated space using advanced knowledge of HTML, CSS, and JavaScript. I also ensure that all content on 53.com is accurate and in compliance with legal and regulatory requirements and Web Accessibility standards.Additional duties and responsibilities include:• Collaborating with line of business (LOB) marketing partners, centers of excellence (COE) partners, agency partners, IT, and optimization to provide expertise and ensure that campaigns and initiatives are flawlessly executed and measured. Manages multiple projects and deadlines.• Manages and maintains the overall unauthenticated 53.com experience using Adobe Experience Cloud (Adobe Experience Manager, Adobe Target).• Collaborating with AEM developer to determine work to include in sprints and code releases; coordinates code release between Adobe, AEM Developer, and Digital Marketing team to deploy AEM platform updates.• Providing design leadership and oversight to internal and external resources.• Designing and developing proof of concepts for the unauthenticated 53.com experience (AEM) and personalized, targeted experiences (Adobe Target).• Serving as a technical expert to address problems of systems integration; assists with feasibility analysis on potential future projects in conjunction with AEM developer.• Serving as a technical resource for less experienced team members. Onboards new team members as they join the team.• Managing the redirect strategy for the unauthenticated 53.com experience.• Administrating the Planview and Projectplace platforms.Accolades:- Managed and launched AEM 6.2 in 2017.- Managed and launched AEM 6.4 upgrade in 2018.- Drove 7% lift in credit card opens with new landing page design via Adobe Target A/B test in 2019. Show less As a Digital Designer, I am responsible for creating and maintaining web content, images, and digital design that are consistent with the Bank's brand and internet standards. I support, enhance, and extend the Fifth Third Bank brand in the digital, unauthenticated space using advanced knowledge of HTML, CSS, and JavaScript. I also ensure that all content on 53.com is accurate and in compliance with legal and regulatory requirements, and Web Accessibility standards.My general duties and responsibilities as part of the Marketing Technology team include:- Collaborating with Line of Business (LOB) and Centers of Excellence (COE) to define requirements and ensure integrity and functionality of assigned web projects, with the ability to manage multiple projects and deadlines simultaneously.- Manage the Content Management System (CMS), Adobe Experience Manager (AEM).- Utilizing the Pattern Lab library to support brand, component, and layout consistency and functionality on 53.com.- Designing user interfaces (UI) and user experiences (UX) for unauthenticated 53.com by implementing creative, intuitive solutions that support LOB and business needs.- Writing basic and advanced JavaScript functions to support and enhance content and 53.com user experience (UX).- Managing relationships with vendors and Fifth Third Bank Information Technology partners during CMS updates and enhancements.- Maintaining an ongoing awareness of current web design, digital design trends, and best practices.- Providing design leadership and oversight to both internal and external resources.- Managing day-to-day maintenance tasks in a timely manner.- Facilitating issued tickets from over 20 LOB within tight SLA periods, completing 300+ tickets of varying complexity a year- Migrated and implemented Adobe Experience Manager Content Management System for 53.com in 2017 and facilitating 6.4 upgrade Show less

  • Digital Designer, Officer

    Sept 2018 - now

  • Digital Designer

    Jan 2017 - now