Experience

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  Geo news live tv

  Sept 2007 - Jan 2010

  Associate manager production news
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  Https://www.expressentertainment.tv/

  Sept 2013 - Oct 2017

  Content planner

  During my tenure as a Content Planner at Express Entertainment, I managed various aspects of programming and content creation. This included developing the Fixed Point Chart (FPC) for scheduling and coordinating with the transmission department. I oversaw the creation of engaging content for dramas, shows, and special events like Eid and Ramadan. Additionally, I supervised the design of on-screen graphics and packaging, ensuring they aligned with our brand. Managing on-air promotions and social media campaigns, I focused on maximizing audience engagement. I also liaised with the sales team to fulfill marketing requirements for clients. Print promotions and morning show content planning were also part of my responsibilities. As a highlight, my meticulous planning and development of content for the morning shows played a pivotal role in driving viewer engagement and contributing to the overall success of the channel's programming lineup Show less

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  A-plus tv

  Dec 2017 - Apr 2018

  Channel producer

  Through meticulous planning, strategic analysis, and creative innovation, I played a pivotal role in delivering high-quality content that captivated audiences and achieved commercial success.

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  Inqalabi

  May 2018 - now

  Head of digital content

  In my capacity as the Head of Digital Content, I oversee strategic digital planning, online PR management, and the execution of social media strategies for our diverse clientele.

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  Self-employed

  Sept 2019 - now

  Social media strategist

  I specialize in supporting and empowering beauty entrepreneurs in the USA to build robust and engaging social media presence. I aim to help these brands transform their online followers into loyal clients through innovative and organic strategies. By leveraging my expertise in content creation, strategy development, and community engagement, I create tailored social media plans that highlight each brand’s unique value and resonate with their target audience.My approach is holistic and hands-on, ensuring that every aspect of social media—from design and video editing to content planning and audience interaction—is optimized for growth and engagement. With a deep understanding of the latest trends and best practices, I am committed to driving results and helping beauty brands achieve their digital marketing goals. My ability to effectively manage international clients underscores my dedication and adaptability in the dynamic field of social media management. Show less