Experience

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  Gap inc./old navy

  Sept 2009 - Oct 2012

  Sales associate

  Drives sales, creates memorable shopping experience for customers, provides a neat, clean, organized and safe shopping environment for customers, team member, works sales floor, fitting room, and cashwrap.

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  Texas tech university

  Jan 2013 - May 2014

  Community advisor

  Community leader, customer service, event coordinator

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  Reverberatemusic

  Apr 2014 - Jul 2021

  Creative director

  - Write concert reviews and share new music, album reviews & concert photography- Develop and maintain relationships with publicists and managers for new and emerging artists- Develop, write, shoot, edit, and publish stories for a variety of channels on web and social- Create graphics and develop brand presence in Dallas market- Live photography coverage of concerts/live events

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  Drive ideas

  May 2014 - Aug 2014

  Freelance photo editor
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  Gap inc./old navy

  May 2014 - Aug 2014

  Sales associate

  Drives sales, creates memorable shopping experience for customers, provides a neat, clean, organized and safe shopping environment for customers, team member, works sales floor, fitting room, and cashwrap.

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  Strauss marketing - public relations

  May 2014 - Aug 2014

  Marketing and public relations internship

  Participates in daily account activities, strategic planning, media relations, new business research, event coordination & execution, social media relations, and brand maintenance.

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  Texas tech university

  Sept 2014 - Aug 2015

  - Skilled in writing, presentation, interpersonal relations, and customer management- Promote campus events through various online social media platforms- Generate day-to-day content for social media- Run online marketing campaigns

  • Graduate Assistant for Social Media- University Student Housing

    Feb 2015 - Aug 2015

  • Marketing and Communications Student Assistant for Texas Tech Housing

    Sept 2014 - Feb 2015
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  Live nation entertainment

  Aug 2015 - Dec 2020

  - Prepare and execute unique, comprehensive marketing and promotional campaigns including identifying strategic marketing partners and opportunities - Implement digital marketing & social media strategies including the distribution of targeted e-cards, press releases, media calendars to local databases & media partners- Work with extended team members to coordinate effective promotions, take advantage of related promotional inventory, & create and implements ticketing promotions and programs- Coordinate the development of creative assets: radio spots, TV spots, print artwork, online banners, e-cards, etc.- Buy media including but not limited to, digital, social, radio, TV, print and outdoor- Develop, monitor and adjust advertising budgets as needed- Coordinate street team and grassroots marketing efforts with local market contacts- Assist in the development and fulfillment of sponsorship programs- Work with venue box offices to confirm and set up on-sales/pre-sales timelines- Review show listings on livenation.com, ticketmaster.com, and venue websites to ensure proper billing, and functionality- Coordinate pre-show/day of show press with independent publicists and managers- Capture real-time, night of show coverage for venue marketing and social channel Show less - Assist the Marketing Director in day-to-day marketing tasks- Research artist information using the Live Nation & Ticketmaster databases- Creatively strategize unique channels of communication to grow brand awareness and concert promotions- Develop marketing and promotional plans for events in Dallas including radio, television, print, outdoor, grassroots and online marketing efforts- Operate within budgetary constraints and track all expenditures and ticket allocations for multiple events simultaneously- Update venue websites with new events and marketing materials- Develop social media content for multiple accounts - Create marketing email campaigns and consistently grow a large database- Research and contact advertising channels for concerts/events- Organizing, coding and processing invoices for payment with accounting team- Work day-of-show to coordinate radio stations and press/photographers at event site- Work as a part of a collaborative team made up of personnel in booking, marketing, ticketing, sponsorship, operations and production- Engage in active dialogue with agents and artist management- Maintain relationships with area promotions directors, sales representatives, and various media personnel- Manage and develop the Marketing intern(s) Show less - Assist the Marketing Director, Manager and Coordinator in day-to-day marketing tasks- Research artist information using the Live Nation & Ticketmaster databases- Creatively strategize unique channels of communication to grow brand awareness and concert promotions- Update venue websites with new shows and marketing materials- Research and contact advertising channels for concerts/events- Accounting- Organizing, coding and processing invoices- Work day-of-show to coordinate radio stations and press/photographers at event site Show less

  • Marketing Manager

    Apr 2018 - Dec 2020

  • Marketing Coordinator

    Dec 2015 - Apr 2018

  • Marketing Intern

    Aug 2015 - Nov 2015
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  The experience shop

  Mar 2019 - Mar 2019

  Freelance- on-site talent coordinator

  On-site talent coordinator between The Ex Shop and the Dallas Mavericks. Hosted the halftime performance group upon their arrival in Dallas and coordinated their day-of-show on-site activities.

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  Sonder built

  Jun 2020 - Jun 2020

  Freelance copywriter

  - Freelance social engagement campaigns and promotions for BrewBike

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  Breckenridge grand vacations

  Dec 2020 - Jul 2021

  Marketing grand vacation specialist

  • Fielding inbound and outbound guest contacts to enhance and solidify the guest experience.• Act as a personal vacation planner for all tour guests.• Promote activities, events, town and ski resort information to our upcoming guests.• Book activities and various ancillary packages for tour guests• Coordinating with various departments and vendors to book and maximize inventory for our guests' accommodations.• Provide support for all booking departments with daily administrative responsibilities.• Responsible for the confirmation/finalization process of our booked guests• Cross train opportunities within Breckenridge Grand Vacations.• CRM fulfillment via text, email, chat and phone. Lead nurturing by developing relationships withprospects/guests at every stage of the sales funnel, and through every step of their journey. Show less

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  Oak view group

  Jul 2021 - Nov 2024

  - Helped launch the 15,000+ seat new arena on The University of Texas campus, est. 2022, hosting 200+ events per year- Generates six-figure ticket sale revenue campaigns biannually- Lead marketing efforts landing Moody Center as the #1 top grossing venue in its size worldwide by Billboard in 2022, 2022-23 Best New Concert Venue, and 2023-2024 Arena of the Year by Pollstar- Supported internal revenue generating departments such as Human Resources, building eye catching campaigns including a hiring video voiced by Matthew McConaughey, Moody Center was able to combat the pandemic hiring challenge bringing in 88 full time employees and over 800 part-time employees- Supported the Premium Sales team and helping them surpass their sales goals of selling out all 44 suites and over 2,000 memberships totaling millions in revenue. - Develops and implements creative cash/trade agreements- Generates and manages six-figure budgets for digital (META, Google Ads), radio, print, TV, outdoor, and influencers campaigns with local media partners- Develops and executes social media campaigns, email marketing, and promotions to drive sales, engagement, and audience growth- Works closely with the VP of Marketing, VP of Sales, and VP of Partnerships on overall marketing strategy- Manages Digital Marketing Manager and Marketing Intern Show less Opening in Spring of 2022, Moody Center is a $338M, 15,000+ seat premier venue featuring over 150 nights a year of unique entertainment. Moody Center will feature the best and biggest names in the music industry while hosting the University of Texas Women’s and Men’s basketball games, family shows and other sporting/local events.Designed specifically for concerts, this modern arena will provide state-of-the-art amenities and top-tier hospitality for artists and fans. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group, Live Nation/C3 Presents, The University of Texas at Austin and Minister of Culture, Matthew McConaughey. Moody Center is named in honor of a $130M grant given to the University of Texas from Moody Foundation which has supported museums, libraries, universities and hospitals throughout Texas for over 75 years. Show less

  • Senior Marketing Manager

    Jul 2023 - Nov 2024

  • Marketing Manager at Moody Center

    Jul 2021 - Jul 2023
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  Gypsy floral

  Dec 2024 - Feb 2025

  Freelance designer

  • Assisted in on-site execution for holiday decor at Commodore Perry Estate, including setting up trees, garlands, lights, ornaments, and wreaths.• Assisted with installation and design for the spring 2025 launch of Magnolia Market store.• Collaborated with the team to ensure a seamless and festive holiday atmosphere for guests.• Contributed to the overall success of the execution by providing creative input and attention to detail.