Experience

• 

  Philip morris international

  Mar 2009 - Nov 2012

  • Lead the sales team to drive sales results, plans and KPI’s achievement on specified territoryAchievements:• The team moved from 10th to 6th place by sales plan and KPIs achievement in the region. 4 direct reports from 7 got a promotion. • Responsible for BTL and advertising materials budget. Manage BTL agencies• Identify best practices and share them with local sales and trade marketing teamsAchievements: • The brand group successfully launched 2 products lines of Marlboro

  • District Supervisor

    Oct 2010 - Nov 2012

  • Brand Executive

    Mar 2009 - Sept 2010
• 

  Kimberly-clark

  Jan 2013 - Jan 2017

  E-commerce sales manager

  • Develop an E-commerce sales channel• Segment E-tailers, set KPIs, and sales plans and allocate a budget• Manage key clients. Negotiate commercial conditions, quarter and annual sales plans, assortment, prices, and promotion with E-tailers• Develop digital shelf merchandising (content, search, pricing, promotion, reviews, and recommendations) • Manage external agencies to create content and images for digital shelves• Launch new products: ensure the online presence of new products, organize promotions and advertisingAchievements:• Launch of new product Huggies Elite Soft in large boxes specially created for online sales• Huggies market share of the online channel grew up from 5% in 2013 to 20% in 2016 Show less

• 

  Tvs (www.tvs-spa.it)

  Mar 2017 - May 2018

  E-commerce and sales development manager

  • Manage E-commerce business • Develop distribution managing major partners in Russia and Kazakhstan • Create and implement go-to-market plans and promotions Achievements: • Sign contracts with 7 new major clients (retailers and distributors) in Russia and Kazakhstan • Launch of the TVS online local web store www.tvs-posuda.ru

• 

  Lg electronics

  Jun 2018 - Aug 2023

  E-commerce leader

  • Drive sales revenue growth on the LG website and local marketplaces• Create a digital shelf strategy (content, search, promotion, reviews and recommendations) • Lead a cross-functional team: IT design, digital marketing, customer service, and operations• Collaborate with LG HQ global marketing center to launch global solutions on the local market (Salesforce marketing cloud, Global website CMS)• Manage performance marketing (CPA, SEM, emailing, etc.) and SEO with marketing agencies • Create customers’ journeys and personalization campaigns in the marketing automation platform (Salesforce marketing cloud, Retail Rocket, Floctory)Achievements:• Relaunch the LG online store website in H1 2019• The Russian LG online store doubled its revenue from 2019 to 2021• Launch LG customised loyal program and loyal sales program for employees (B2E) Show less

• 

  Lg electronics deutschland

  Nov 2023 - now

  Digital and e-commerce operations specialist

  • Сommunicate with Germany organisation departments and regional HQ about LG online store operations• Analyse operations and performance of LG online store• Support digital marketing projects and activities related to LG website• Interact with the agency, providing IT support and development to LG website (Jira, weekly meetings)• Works on projects with the aime to improve performance and profitability of LG online store