Rache Felipe-Hernandez

Experience

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  Compass Ocean Logistics

  Jan 2009 - Jan 2010

  Content Writer
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  Filipino Press Club

  Jan 2011 - Jan 2011

  Member
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  Kabayan Weekly

  Jan 2011 - Jan 2011

  Contributor
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  1SMS

  Feb 2011 - Sept 2011

  Writer
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  Illustrado Magazine

  Jun 2011 - now

  Freelance Writer
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  Groupon UAE

  Sept 2011 - Nov 2015

  Senior Writer

  • Researches on the services or products offered in the deal, information about the partner, USPs of the entire deal, etc. • Looks into other daily deal sites to determine whether the same product or service from the same partner is being offered• Creates write ups, headlines, highlights and short conditions for deals that are featured on the website, while adhering to the Groupon style• Edits and proofreads write-up output of team members in terms of style, accuracy, completeness, etc.• Creates previews of deals, including choosing and inserting pictures, formatting, etc.• Proofs created previews for typos, style, marketing voice, pictures relevance, accurate pricing and correct partner details• Peruses changes requested by partner for appropriateness and recommends alternatives if necessary• Edits communications sent to partners, customers and employees, including marketing collaterals, partner newsletters and letters, and employee newsletters• Creates strategies to streamline processes and meet targets• Motivates team members to create ideal work environment and, consequently, achieve optimum output levels Show less

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  Al-Futtaim

  Feb 2015 - now

  Content Manager

  ● Manages the creation of all customer-facing content for the launch of various websites including Toys ‘R’ Us, ACE, Homeworks, Kiabi & more. This includes content for transactional emails, SMSes, website static pages, website and mobile app UX messaging for different scenarios throughout the customer journey, IVR scripts and more● Stays in close coordination with the UI/UX, Design, Project Management, Operations/Fulfillment, Customer Service, Brand Merchandising & Marketing teams to ensure that content activities are aligned with overall goals● Conducts benchmarking and research to ensure that all customer-facing content are created according to content, UI/UX and CX best practices● Manages a team of writers that creates product and SEO content for ACE, Homeworks, Toys ‘R’ Us and Robinsons SEA. This involves the following:o Regularly coordinating with buyers, online merchandisers, studio, translation & SEO teams to align activities & ensure that relevant content are pushed live in a timely mannero Ensuring that SLAs are regularly meto Making sure that the brand’s tone of voice remains consistent in all types of contento Formulation of strategies to balance multiple content activities & ensure that all members of the team are performing in support of team goals & commitments Show less