Deena Qassem

Experience

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  Asda'a Burson Marsteller

  May 2008 - Feb 2010

  PR Account Executive

  • Understanding Client's industry, objectives and target group to recommend PR plans.• Following up with Clients and reporting to Account Manager on weekly basis.• Follow up on day to day basis, contact reports and monthly reports.• Maintaining soft and hard documentation of Client records • Researching new Public Relations trends.• Handling the press, arrange interviews, and invitations

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  O2 Marketing Communications, Inc.

  Mar 2010 - May 2013

  Advertising Account Executive

  • Understanding Client's industry, objectives and target group.• Following up with Clients and reporting to Account Manager on weekly basis.• Follow up on day to day basis, contact reports.• Maintaining soft and hard documentation of Client records • Researching new advertising trends.• Follow up on day to day basis, creative briefs, contact reports and weekly status reports.• Ensuring the quality of Creative, its consistency and effectiveness before presenting it to the Client. • Coordinating with the production team for all requirements and sometimes contacting the suppliers directly.• Maintaining soft and hard documentation of Client records Show less

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  بيت.كوم (Bayt.com)

  Jun 2013 - Oct 2015

  Senior Product Specialist

  • Increased Sales by 30% when I introduced a new Marketing program “The Network”• Conducted Physical and Online Training Sessions on the system.• Coordinated with the IT department and solved the clients’ issuesin regards to their account.• Maintained a positive relationship with the clients.• Scheduled Refresh Training Sessions for clients to update them on the System.• Solely managing an international partnership within an alliance called (The Network) which positions Bayt as the Middle Eastern member.• Developed the Business plan.• Managed the relationship with the Network team and the partners.• Handled monthly invoices and POs sent to the finance and made sure the payments are released. • Handled daily follow ups with international partners.• Solely conducted Workshops introducing the Network to all Bayt offices and gave educating them on ways to pitch it to clients.• Followed up with RMs on daily inquiries from the clients on The Network. Show less

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  Department of Transport (DoT)

  Feb 2016 - Jul 2018

  Senior Event Officer

  Events Portfolio: (Tire Safety Workshop, Cleaning Al Zeina event, Think Science exhibition, Earth Hour18, Innovation Week, People of Determination event, Reading week, Chairman retreat, Happiness Day, Breast Cancer Awareness event, Sponsorship of CLIX – WFES, DoT Expo, … etc )• Handling events from contacting the end user, understanding their requirements and coordinating with agencies to deliver the event.• Preparing Checklists and action plans for all events• Communication with agencies and 3rd parties• Worked on brochures, posters, rollups, flyers, annual reports, bus wraps…etc• Understanding end user's industry, objectives and target group.• Preparing creative briefs and coordinating with the creative team.• Ensuring the quality of Creative, its consistency and effectiveness before presenting it to the End user. • Researching new advertising trends.• Follow up on day to day basis, minutes of meetiang and weekly status reports.• Coordinating with the production team and suppliers for all printing requirements and for providing gift items.• Maintaining soft and hard documentation of end user's records Show less

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  Arclight Services

  Nov 2018 - Mar 2019

  Marketing Specialist

  • Created a full database of all potential Clients from all industries.• Created Telephonic and Email Sales pitches • Trained new and existing staff• Created a media plan for the whole year with budget allocated.• Created a marketing plan for each product and service FP provides.• Coordinated with the agency to design brochures for all the utilities.• Meetings with government entities , schools and universities to pitch the services of FP.• Ensuring the quality of Creative, its consistency and effectiveness before production • Coordinating with the production team and suppliers for all printing requirements and for providing gift items. Show less

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  Flash Entertainment

  Sept 2019 - Dec 2019

  Marketing Associate

  Worked as a Marketing Associate for: The Official 48th UAE National Day Celebration Event • Secured exposure on 200 taxies, 10 bus shelters, and 700 bus screens in Abu Dhabi, Al Ain and Western Region.• Secured free inventory on 90 screens in 12 Malls across the UAE and 2000 ATM machines.• Came up with new creative marketing ideas and presented to Client.• Developed and managed a “Creative Jobs Tracker” with around 30 jobs on the line.• Achieved tremendous exposure through managing the “Partnership Programme”• Developed and managed a “Production Jobs Tracker” with more than 30 jobs on the line, and tracked all Pos and delivery on daily basis.• Achieved high level quality of Creative through micro management of the Creative team and designers.• Follow up on day to day basis, minutes of meeting and weekly status reports.• Coordinating with the production team and suppliers for all printing requirements and for providing gift items. Show less

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  Xite Live

  Oct 2020 - now

  Managing the Social Media accounts and online presence for The Galleria in Abu Dhabi:- Managed the social media pages forThe Galleria : Instagram, Facebook, Twitter, TikTok, Youtube- Developed and executed successful social campaigns for The Galleria from Oct 2021 onwards.- Handled influencers, from researching suitable influencers for each campaign as per the given budget to coordinating with them and managing the filming process.- Content creation - Creating a weekly filming plan for content and managing the shoot process.- Delivered excellent Community Management support through leading the Community Management team.- Maintained a positive relationship with the client.- Responsible for day-to-day management, developing, and implementing the Social Media strategy. - Responsible for following up with the tech team to run social media campaigns and to measure the success of every campaign including the daily boosts.- Excellent in using Canva, Mojo, CapCut tools.- Utilized social media marketing tools.- Developed, launched, and managed social contests.- Always on the look for new, creative ideas to support the client.- Responsible for Story content including Live Stories.- Created positive relationships with the tenants at The Galleria.- Responsible for the Monthly tenant Report Show less

  • Senior Account Manager

    Oct 2021 - now

  • Senior Account Manager

    Oct 2020 - now
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  A2Z Digital Marketing Agency

  Apr 2021 - Aug 2021

  Social Media Account Manager

  • Excellent knowledge in Facebook, Instagram, LinkedIn, Twitter and Youtube• Developed content on all social media platforms• Developed monthly calendars and grids for each client• Managed Social Media accounts • Created Facebook ads• Developed content for a website• Written a magazine article • Worked with the creative team on implementing my ideas