Shilpa Shah

Experience

• 

  George Mason University

  Mar 2005 - Dec 2005

  Assistant Web Designer

  Maintained and updated the website on a regular basisCreated new graphic elements to be used on the website

• 

  Just ASK Publications & Professional Development

  Aug 2006 - now

  As a designer and marketing automation consultant, I redesigned and transitioned old company portal from static HTML to new CMS (Joomla) and integrated the new website with CRM (Eloqua). Later I also transitioned the same website to a new design, host, and integrated with WordPress and Pardot per business needs. Also have experience with Zoho CRM and Marketing Hub.Other duties:• Design and manage delivery of three monthly e-newsletters reaching more than 50,000 subscribers.• Create and integrate forms on website to help conversion of leads and manage drip marketing programs.• Create elements for online marketing campaigns and design marketing materials for use in print, digital, and social media.• Provide complete visual solutions from conceptualization and design to production and quality assurance.• Conceptualize and implement marketing campaigns using marketing automation.• Conceptualize and implement Marketing Strategy, Targeted Landing Pages, Campaign Tracking & Evaluation, Digital & Email Marketing Strategy.• Work with outside vendors on website hosting, technical issues, and print production.• Maintain and update the current company website and social media. Show less

  • Consultant - Graphic/Web Designer & Marketing Automation

    Jan 2012 - now

  • Senior Graphic Web Designer

    Aug 2006 - Dec 2011
• 

  MedStar Health

  Jun 2012 - now

  Graphic Design Consultant

  • Gathered user requirements and created UI prototype for clinical multimedia viewer and apps using Balsamiq.• Created quick start guide, app logo and tablet configuration guide for a tablet based clinical data collection app.• Created video guide for tablet based clinical data collection app.• Created iPad app mockups, designed UI elements and website mockups for ePHR system.

• 

  Morrisey Digial

  Aug 2021 - now

  Email Marketing Specialist - Consultant

  Create HTML emails in Marketo to produce 10-15 emails per week. Creating email templates and updating them as needed.

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  Relationship One

  Jan 2022 - now

  Campaign Specialist